Awareness, use and effectiveness of models and methods for new product development

Research output: Contribution to journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	27-44
Number of pages	18
Journal	European Journal of Marketing
Volume	29
Issue number	10
DOIs	https://doi.org/10.1108/03090569510098483
Publication status	Published - 1995
Externally published	Yes

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title = "Awareness, use and effectiveness of models and methods for new product development",

keywords = "NPD tools, new product development",

author = "Nijssen, \{Ed J.\} and Lieshout, \{Karin F.M.\}",

year = "1995",

doi = "10.1108/03090569510098483",

language = "English",

volume = "29",

pages = "27--44",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Publishing",

number = "10",

}

TY - JOUR

T1 - Awareness, use and effectiveness of models and methods for new product development

AU - Nijssen, Ed J.

AU - Lieshout, Karin F.M.

PY - 1995

Y1 - 1995

KW - NPD tools, new product development

U2 - 10.1108/03090569510098483

DO - 10.1108/03090569510098483

M3 - Article

SN - 0309-0566

VL - 29

SP - 27

EP - 44

JO - European Journal of Marketing

JF - European Journal of Marketing

IS - 10

ER -