Association measures as predictors of product originality

H.M.J.J. Snelders, P.P.M. Hekkert

    Research output: Contribution to journalArticleAcademicpeer-review


    This study was designed to find underlying measures for product originality. It is argued that the common predictors of originality, i.e. novelty and appropriateness, can be caught in terms of relatively unique and appropriate associations of a product with a list of domains. In an experiment these associations were assessed for 14 telephones. When novelty of the telephones was statistically controlled for, two of the three association measures developed were significantly related to originality. These measures probe the relative uniqueness of the associations, regardless of the appropriateness of those associations
    Original languageEnglish
    Pages (from-to)588-592
    JournalAdvances in Consumer Research
    Publication statusPublished - 1999


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