ARMatrix: An Interactive Item-to-Rule Matrix for Association Rules Visual Analytics

Amongst the data mining techniques for exploratory analysis, association rule mining is a popular strategy given its ability to find causal rules between items to express regularities in a database. With large datasets, many rules can be generated, and visualization has shown to be instrumental in such scenarios. Despite the relative success, existing visual representations are limited and suffer from analytical capability and low interactive support issues. This paper presents ARMatrix, a visual analytics framework for the analysis of association rules based on an interactive item-to-rule matrix metaphor which aims to help users to navigate sets of rules and get insights about co-occurrence patterns. The usability of the proposed framework is illustrated using two user scenarios and then confirmed from the feedback received through a user test with 20 participants.