| Original language | English |
|---|---|
| Title of host publication | Marketing landscapes : a pause for thought. Conference proceedings of the 37th EMAC conference May 27-30, 2008 |
| Editors | K.J. Perks, P. Shukla |
| Place of Publication | Brighton |
| Publisher | University of Brighton |
| Pages | 87-88 |
| ISBN (Print) | 978-1-905593-42-2 |
| Publication status | Published - 2008 |
Are we designing a beautiful product? The moderating effect of category expertise on design expertise
O. Person, J.P.L. Schoormans, H.M.J.J. Snelders
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review
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