Are we designing a beautiful product? The moderating effect of category expertise on design expertise

O. Person, J.P.L. Schoormans, H.M.J.J. Snelders

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

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    Original languageEnglish
    Title of host publicationMarketing landscapes : a pause for thought. Conference proceedings of the 37th EMAC conference May 27-30, 2008
    EditorsK.J. Perks, P. Shukla
    Place of PublicationBrighton
    PublisherUniversity of Brighton
    ISBN (Print)978-1-905593-42-2
    Publication statusPublished - 2008

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