Are networks enough ? Unlocking the Asian wine market

M. Beverland, P. Bretherton, A. Lindgreen

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Cite this

@inproceedings{9f7a18623bc7467db584479c99d96a89,

title = "Are networks enough ? Unlocking the Asian wine market",

author = "M. Beverland and P. Bretherton and A. Lindgreen",

year = "2002",

language = "English",

volume = "IV-B",

pages = "748--759",

editor = "S.S. Hassan and E. Bigne and E.S. Johar",

booktitle = "Multicultural marketing",

publisher = "University of Valencia",

}