Are early adopters of online channels more profitable? : targeting the right customers with a right timing

J. Li, U. Konus, K.F.D. Pauwels, F. Langerak

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationProceedings of the 35th ISMS Marketing Science Conference, 11-13 July, 2013, Istanbul, Turkey
EditorsE. Erkut, K. Pauwels, T. Erdem
Publication statusPublished - 2013

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