Anti-litter bins : persuasion through non-interactive design

J. Kaars, C. Wijermans, Y.A.W. Kort, de, L.T. McCalley, C.J.H. Midden

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

5 Downloads (Pure)


Norms are effective in guiding behaviour, but only when they are active at the time of action. Two studies were performed to test littering norm activation by bin design. The first was a scenario, showing that explicit norm activation was more effective than implicit activation through design. However, the various types of norms showed the same pattern of effects for both explicit and implicit activation. The field study showed that both explicit norm activation through a verbal prompt and implicit activation through design had significant effects, reducing the amount of litter by 50%. Effectiveness of activation by design was even slightly more effective than explicit activation. Within the context of persuasive technology, the study demonstrates that even noninteractive design and technology can instigate major behaviour changes.
Original languageEnglish
Title of host publicationPersuasive 2006. Adjunct proceedings of the First International Conference on Perusasive Technology for Human Well-Being.
EditorsY.A.W. Kort, de, W.A. IJsselsteijn
Place of PublicationEindhoven
PublisherEindhoven University of Technology
ISBN (Print)90-386-0715-6
Publication statusPublished - 2006
Event1st International Conference on Persuasive Technology for Human Well-Being (PERSUASIVE 2006) - Eindhoven University of Technology, Eindhoven, Netherlands
Duration: 18 May 200619 May 2006
Conference number: 1


Conference1st International Conference on Persuasive Technology for Human Well-Being (PERSUASIVE 2006)
Abbreviated titlePERSUASIVE 2006
Internet address


Dive into the research topics of 'Anti-litter bins : persuasion through non-interactive design'. Together they form a unique fingerprint.

Cite this