Antecendents of computer acceptance behavior in a service context: empirical findings

J.J.L. Schepers, M.G.M. Wetzels, A. Lindgreen, J.C. Ruyter, de

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings of the 34th European Marketing Academy Conference
Place of PublicationMilan, Italy
PublisherBocconi University
Publication statusPublished - 2005
Event34th Annual Conference of the European Marketing Academy (EMAC 2005), 24-27 May 2005, Milan, Italy: Rejuvenating Marketing: Contamination, innovation, integration - Bocconi University, Milan, Italy
Duration: 24 May 200527 May 2005

Conference

Conference34th Annual Conference of the European Marketing Academy (EMAC 2005), 24-27 May 2005, Milan, Italy
Abbreviated titleEMAC 2005
CountryItaly
CityMilan
Period24/05/0527/05/05

Cite this