An integrative model for technology-driven innovation and external technology commercialization

Johan Henk Maarse, Marcel Bogers

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

11 Citations (Scopus)


This chapter proposes an integrative model for internal and external commercialization of technology-driven innovation. It particularly addresses how firms can practically use external technology commercialization, which is a type of open innovation that is not yet fully understood by academics and managers alike. The chapter first reviews dominant literature and frameworks in the areas of innovation, technology-driven innovation, and external technology commercialization. It subsequently develops an integrative model of technology-driven innovation and external technology commercialization, which combines various extant frameworks of internal and external commercialization of internal technologies and thereby provides a holistic understanding of what it takes to successfully commercialize technology. The model presents various phases in the process from technology to commercialization, such as divergence, convergence, technology transfer, development, validation, commercialization, and product line expansion, and presents the relevant intersections and the alternative commercialization paths. Hereby, this chapter provides a holistic perspective and a practical tool for managers seeking viable commercialization opportunities inside or outside of their firm boundaries.

Original languageEnglish
Title of host publicationOpen Innovation in Firms and Public Administrations
Subtitle of host publicationTechnologies for Value Creation
EditorsCarmen de Pablos Heredero, David López
PublisherIGI Global
Number of pages20
ISBN (Electronic)9781613503423
ISBN (Print)9781613503416
Publication statusPublished - 2011
Externally publishedYes


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