An in-depth case study on the role of industrial design in a business-to-business company

A. Valencia, F.E.O.K. Person, H.M.J.J. Snelders

    Research output: Contribution to journalArticleAcademicpeer-review

    12 Citations (Scopus)

    Abstract

    In this paper, we investigate how managers perceive the roles of industrial design, based on their experiences with designers in two product development projects in a business-to-business environment. The study demonstrates that designers can make contributions that surpass the design of physical products, and that influence the effective implementation of product development processes. Our findings extend the limited literature on the role of industrial design in industrial markets, and are of value for managers looking to strengthen their product development processes.
    Original languageEnglish
    Pages (from-to)363-383
    JournalJournal of Engineering and Technology Management
    Volume30
    Issue number4
    DOIs
    Publication statusPublished - 2013

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