An exploration of contemporary marketing practices in the New Zealand wine sector: evidence from three cases

A. Lindgreen

Research output: Contribution to journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	5-22
Journal	International Journal of Wine Marketing
Volume	13
Issue number	1
Publication status	Published - 2001

Cite this

@article{7ddb270ecd2b4fdd92ae44aead05e196,

title = "An exploration of contemporary marketing practices in the New Zealand wine sector: evidence from three cases",

author = "A. Lindgreen",

year = "2001",

language = "English",

volume = "13",

pages = "5--22",

journal = "International Journal of Wine Marketing",

issn = "0954-7541",

number = "1",

}