An Empirical Comparison of Hierarchical Information Integration, Full-profile Conjoint, and Self-explicated Approaches to Preference Measurement

H. Oppewal, M.D. Klabbers

Research output: Contribution to conferencePaperAcademic

Original languageEnglish
Publication statusPublished - 1997
Eventconference; INFORMS Marketing Science Conference -
Duration: 1 Jan 1997 → …


Conferenceconference; INFORMS Marketing Science Conference
Period1/01/97 → …
OtherINFORMS Marketing Science Conference

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