An avatar creator as a tool for constructing a personalized persuasive profile

Marta Kaczmarczyk, Panos Markopoulos

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    Abstract

    Several scholars have argued that it can be more effective to tailor the persuasive approach to different individuals, by personalizing the way by which a system attempts to influence user's behavior. Here we discuss how gamification can be used to construct a user profile that predicts the susceptibility of the user to different social influence approaches. We describe the design concept and the experimental evaluation of an avatar creator application which collects data on susceptibility of users to Cialdini's principles of influence to enable personalization of persuasion.

    Original languageEnglish
    Title of host publication2nd International Workshop on Personalization in Persuasive Technology (PPT 2017)
    PublisherCEUR-WS.org
    Pages1-7
    Number of pages7
    Publication statusPublished - 1 Jan 2017
    Event2nd International Workshop on Personalization in Persuasive Technology (PPT 2017) - Amsterdam, Netherlands
    Duration: 3 Apr 20176 Apr 2017
    Conference number: 2

    Publication series

    NameCEUR Workshop Proceedings
    Volume1833
    ISSN (Print)1613-0073

    Conference

    Conference2nd International Workshop on Personalization in Persuasive Technology (PPT 2017)
    Abbreviated titlePPT2017
    CountryNetherlands
    CityAmsterdam
    Period3/04/176/04/17
    OtherPart of 12th International Conference on Persuasive Technology (PERSUASIVE 2017)

    Keywords

    • Gamification
    • Individual differences
    • Persuasion profiling
    • Social influence
    • Tailored persuasion

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