Ambient persuasive technology needs little cognitive effort: the differential effects of cognitive load on lighting feedback versus factual feedback

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

34 Citations (Scopus)

Abstract

Persuasive technology can influence behavior or attitudes by for example providing interactive factual feedback about energy conservation. However, people often lack motivation or cognitive capacity to consciously process such relative complex information (e.g., numerical consumption feedback). Extending recent research that indicates that ambient persuasive technology can persuade the user without receiving the user's conscious attention, we argue here that Ambient Persuasive Technology can be effective while needing only little cognitive resources, and in general can be more influential than more focal forms of persuasive technology. In an experimental study, some participants received energy consumption feedback by means of a light changing color (more green=lower energy consumption, vs. more red=higher energy consumption) and others by means of numbers indicating kWh consumption. Results indicated that ambient feedback led to more conservation than factual feedback. Also, as expected, only for participants processing factual feedback, additional cognitive load lead to slower processing of that feedback. This research sheds light on fundamental characteristics of Ambient Persuasive Technology and Persuasive Lighting, and suggests that it can have important advantages over more focal persuasive technologies without losing its persuasive potential.

Original languageEnglish
Title of host publicationPersuasive Technology - 5th International Conference, PERSUASIVE 2010, Proceedings
Pages132-142
Number of pages11
DOIs
Publication statusPublished - 21 Jul 2010
Event5th International Conference on Persuasive Technology, PERSUASIVE 2010 - Copenhagen, Denmark
Duration: 7 Jun 201010 Jun 2010
Conference number: 5

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume6137 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference5th International Conference on Persuasive Technology, PERSUASIVE 2010
Abbreviated titlePERSUASIVE 2010
CountryDenmark
CityCopenhagen
Period7/06/1010/06/10

Keywords

  • Ambient Persuasive Technology
  • Lighting
  • Persuasive Technology
  • Unconscious Influences

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