Ambidexterity at the front-line : impact of sales management orientation on new and existing product selling effectiveness.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Proceedings of the Informs Marketing Science Conference, June 17-19, 2010, Cologne, Germany
Place of Publication	Cologne
Pages	72-72
Publication status	Published - 2010
Event	conference; Informs Marketing Science Conference 2010; 2010-06-17; 2010-06-19 - Duration: 17 Jun 2010 → 19 Jun 2010

Conference	conference; Informs Marketing Science Conference 2010; 2010-06-17; 2010-06-19
Period	17/06/10 → 19/06/10
Other	Informs Marketing Science Conference 2010

Cite this

@inproceedings{a30ddcd89fe5449b87cf40e03bd27616,

title = "Ambidexterity at the front-line : impact of sales management orientation on new and existing product selling effectiveness.",

author = "{Borgh, van der}, W. and {Jong, de}, A. and J. Wieseke and E.J. Nijssen",

year = "2010",

language = "English",

pages = "72--72",

booktitle = "Proceedings of the Informs Marketing Science Conference, June 17-19, 2010, Cologne, Germany",

note = "conference; Informs Marketing Science Conference 2010; 2010-06-17; 2010-06-19 ; Conference date: 17-06-2010 Through 19-06-2010",

}

Borgh, van der, W, Jong, de, A, Wieseke, J & Nijssen, EJ 2010, Ambidexterity at the front-line : impact of sales management orientation on new and existing product selling effectiveness. in Proceedings of the Informs Marketing Science Conference, June 17-19, 2010, Cologne, Germany. Cologne, pp. 72-72, conference; Informs Marketing Science Conference 2010; 2010-06-17; 2010-06-19, 17/06/10.

Ambidexterity at the front-line : impact of sales management orientation on new and existing product selling effectiveness. / Borgh, van der, W.; Jong, de, A.; Wieseke, J. et al.
Proceedings of the Informs Marketing Science Conference, June 17-19, 2010, Cologne, Germany. Cologne, 2010. p. 72-72.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - Ambidexterity at the front-line : impact of sales management orientation on new and existing product selling effectiveness.

AU - Borgh, van der, W.

AU - Jong, de, A.

AU - Wieseke, J.

AU - Nijssen, E.J.

PY - 2010

Y1 - 2010

M3 - Conference contribution

SP - 72

EP - 72

BT - Proceedings of the Informs Marketing Science Conference, June 17-19, 2010, Cologne, Germany

CY - Cologne

T2 - conference; Informs Marketing Science Conference 2010; 2010-06-17; 2010-06-19

Y2 - 17 June 2010 through 19 June 2010

ER -