Alternate methods of conjoint analysis for estimating housing preference functions: Effects of presentation style

M.A. Orzechowski; T.A. Arentze; A.W.J. Borgers; H.J.P. Timmermans

doi:10.1007/s10901-005-9019-0

Alternate methods of conjoint analysis for estimating housing preference functions: Effects of presentation style

M.A. Orzechowski, T.A. Arentze, A.W.J. Borgers, H.J.P. Timmermans

Research output: Contribution to journal › Article › Academic › peer-review

33 Citations (Scopus)

Abstract

This paper reports the results of analysis conducted to test whether a verbal description of attribute profiles and a multimedia (virtual reality) representation in conjoint experiments generate differences in estimated utilities. Using possible extensions of a base housing design as an example, no evidence was found of significance differences in the overall internal and external validity of these alternate approaches in the present study. However, results suggest that the reliability of the measurement was better for the virtual reality experiment. In contrast, the face validity of the price attribute was better for the verbal- description-only style of presentation.

Original language	English
Pages (from-to)	349-362
Number of pages	14
Journal	Journal of Housing and the Built Environment
Volume	20
Issue number	4
DOIs	https://doi.org/10.1007/s10901-005-9019-0
Publication status	Published - 1 Dec 2005

Keywords

Conjoint experiment
Housing preference
Presentation style
Virtual reality

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1007/s10901-005-9019-0

Cite this

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AB - This paper reports the results of analysis conducted to test whether a verbal description of attribute profiles and a multimedia (virtual reality) representation in conjoint experiments generate differences in estimated utilities. Using possible extensions of a base housing design as an example, no evidence was found of significance differences in the overall internal and external validity of these alternate approaches in the present study. However, results suggest that the reliability of the measurement was better for the virtual reality experiment. In contrast, the face validity of the price attribute was better for the verbal- description-only style of presentation.

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Alternate methods of conjoint analysis for estimating housing preference functions: Effects of presentation style

Abstract

Keywords

UN SDGs

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