Alliance capability : a comparison of the alliance strength of European and American companies

A.P. Man, de

Research output: Contribution to journalArticleAcademicpeer-review

25 Citations (Scopus)
1 Downloads (Pure)

Abstract

This paper compares alliance activity in Europe and the USA. By studying alliance experience and the quality of alliance management in both regions, insight is obtained into the effectiveness of companies in both regions in dealing with alliances. The USA has surpassed Europe both in number of alliances and in the quality of alliance management. American companies have implemented more alliance management techniques than European companies. Further anecdotal evidence and some long-term trends in the European economy suggest that Europe may be catching up soon.
Original languageEnglish
Pages (from-to)315-323
JournalEuropean Management Journal
Volume23
Issue number3
DOIs
Publication statusPublished - 2005

Fingerprint Dive into the research topics of 'Alliance capability : a comparison of the alliance strength of European and American companies'. Together they form a unique fingerprint.

  • Cite this