Align, adapt or amplify: upscaling strategies for car sharing business models in Sydney, Australia

L.L.J. Meijer (Corresponding author), Frank Schipper, Boukje Huijben

Research output: Contribution to journalArticleAcademicpeer-review

11 Citations (Scopus)
134 Downloads (Pure)


Since new business models may deviate from the current regime, they require protective spaces, called niches, for their development. The regime both enables and restricts opportunities for designing business models, thereby defining a ‘business model design space’ that can be dealt with in different ways for niche upscaling. We conducted a qualitative, comparative case study into two types of car sharing business models in Sydney. We focused on niche entrepreneurs’ upscaling strategies in enacting the niche business model design space and observed that entrepreneurs can align with the existing opportunities opposed by the regime. If there is a mismatch, entrepreneurs mostly adapt the internal organization part of their business model to re-align, or use their networks to ‘amplify’ the current business model design space. This leads to new business model designs and affects either company or niche. Sydney may serve as an example for other car dependent cities.
Original languageEnglish
Pages (from-to)215-230
Number of pages16
JournalEnvironmental Innovation and Societal Transitions
Early online date31 Jul 2019
Publication statusPublished - 1 Nov 2019


  • Business model
  • Car sharing
  • Sustainability transition
  • Sydney (Australia)
  • Upscaling strategies


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