Adoption of service innovations over time: A longitudinal analysis of consumer’ passive and active innovation resistance

Sven Heidenreich, Tobias Krämer, Martin Obschonka, Jan A. Millemann, Kristina Wittkowski, Tomas Falk

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationThe La Londe Conference
Publication statusPublished - 2018

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