Added value of an autostereoscopic multiview 3-D display for advertising in a public environment

C.N. Boer, de, R. Verleur, A. Heuvelman, I.E.J. Heynderickx

    Research output: Contribution to journalArticleAcademicpeer-review

    17 Citations (Scopus)
    1 Downloads (Pure)

    Abstract

    The rapid development of new media has made it increasingly possible to present people with ever richer experiences. The two experiments in this paper examine the mediating role of presence in a 3-D display as compared to a 2-D display with respect to commercials in a public environment. The results show that an autostereoscopic multiview 3-D display enhances the feelings of presence and produces a more positive brand attitude. Hence, autostereoscopic 3-D displays outperform 2-D displays for eye-catching out-door advertising. © 2009 Elsevier B.V.
    Original languageEnglish
    Pages (from-to)1-8
    Number of pages8
    JournalDisplays
    Volume31
    Issue number1
    DOIs
    Publication statusPublished - 2010

    Fingerprint Dive into the research topics of 'Added value of an autostereoscopic multiview 3-D display for advertising in a public environment'. Together they form a unique fingerprint.

    Cite this