|Title of host publication||Proceedings of the 1st Cambridge Academic Design Management Conference (CADMC 2011), 7-8 september 2011, Cambridge|
|Publication status||Published - 2011|
A three-dimensional typology for strategic decisions on brand styles : an empirical investigation on styling in the German automotive market.
O. Person, J.P.L. Schoormans, Dirk Snelders
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review