| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 1st Cambridge Academic Design Management Conference (CADMC 2011), 7-8 september 2011, Cambridge |
| Editors | J. Moultry |
| Publication status | Published - 2011 |
A three-dimensional typology for strategic decisions on brand styles : an empirical investigation on styling in the German automotive market.
O. Person, J.P.L. Schoormans, Dirk Snelders
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review