A three-dimensional typology for strategic decisions on brand styles : an empirical investigation on styling in the German automotive market.

O. Person, J.P.L. Schoormans, Dirk Snelders

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 1st Cambridge Academic Design Management Conference (CADMC 2011), 7-8 september 2011, Cambridge
    EditorsJ. Moultry
    Publication statusPublished - 2011

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