A strategy typology for decisions on brand styles : an empirical investigation on styling in the German automotive market.

O. Person; J.P.L. Schoormans; H.M.J.J. Snelders

A strategy typology for decisions on brand styles : an empirical investigation on styling in the German automotive market.

O. Person, J.P.L. Schoormans, H.M.J.J. Snelders

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Abstract

In this paper, we present a strategy typology for decisions on brand styles. Specifically, we map clusters of styling decisions, and discuss how they are embedded in organizational decision making on styling in the automotive industry. The typology originates in a study on styling in the German car market in which we empirically analyzed the style decisions for more than 170 car models.

Original language	English
Title of host publication	Diversity and unity : proceedings of the 4th World Conference on Design Research, October 31 - November 4, 2011, Delft, The Netherlands
Editors	N. Roozenburg, L.L. Chen, P.J. Stappers
Place of Publication	Delft, The Netherlands
Publisher	Technische Universiteit Delft
Publication status	Published - 2011

Cite this

Person, O., Schoormans, J. P. L., & Snelders, H. M. J. J. (2011). A strategy typology for decisions on brand styles : an empirical investigation on styling in the German automotive market. In N. Roozenburg, L. L. Chen, & P. J. Stappers (Eds.), Diversity and unity : proceedings of the 4th World Conference on Design Research, October 31 - November 4, 2011, Delft, The Netherlands Technische Universiteit Delft.

Person, O. ; Schoormans, J.P.L. ; Snelders, H.M.J.J. / A strategy typology for decisions on brand styles : an empirical investigation on styling in the German automotive market. Diversity and unity : proceedings of the 4th World Conference on Design Research, October 31 - November 4, 2011, Delft, The Netherlands. editor / N. Roozenburg ; L.L. Chen ; P.J. Stappers. Delft, The Netherlands : Technische Universiteit Delft, 2011.

@inproceedings{c70343c288c741bab885010f1921f7eb,

title = "A strategy typology for decisions on brand styles : an empirical investigation on styling in the German automotive market.",

abstract = "In this paper, we present a strategy typology for decisions on brand styles. Specifically, we map clusters of styling decisions, and discuss how they are embedded in organizational decision making on styling in the automotive industry. The typology originates in a study on styling in the German car market in which we empirically analyzed the style decisions for more than 170 car models.",

author = "O. Person and J.P.L. Schoormans and H.M.J.J. Snelders",

year = "2011",

language = "English",

publisher = "Technische Universiteit Delft",

editor = "N. Roozenburg and L.L. Chen and P.J. Stappers",

booktitle = "Diversity and unity : proceedings of the 4th World Conference on Design Research, October 31 - November 4, 2011, Delft, The Netherlands",

address = "Netherlands",

}

Person, O, Schoormans, JPL & Snelders, HMJJ 2011, A strategy typology for decisions on brand styles : an empirical investigation on styling in the German automotive market. in N Roozenburg, LL Chen & PJ Stappers (eds), Diversity and unity : proceedings of the 4th World Conference on Design Research, October 31 - November 4, 2011, Delft, The Netherlands. Technische Universiteit Delft, Delft, The Netherlands.

A strategy typology for decisions on brand styles : an empirical investigation on styling in the German automotive market. / Person, O.; Schoormans, J.P.L.; Snelders, H.M.J.J.
Diversity and unity : proceedings of the 4th World Conference on Design Research, October 31 - November 4, 2011, Delft, The Netherlands. ed. / N. Roozenburg; L.L. Chen; P.J. Stappers. Delft, The Netherlands: Technische Universiteit Delft, 2011.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - A strategy typology for decisions on brand styles : an empirical investigation on styling in the German automotive market.

AU - Person, O.

AU - Schoormans, J.P.L.

AU - Snelders, H.M.J.J.

PY - 2011

Y1 - 2011

N2 - In this paper, we present a strategy typology for decisions on brand styles. Specifically, we map clusters of styling decisions, and discuss how they are embedded in organizational decision making on styling in the automotive industry. The typology originates in a study on styling in the German car market in which we empirically analyzed the style decisions for more than 170 car models.

AB - In this paper, we present a strategy typology for decisions on brand styles. Specifically, we map clusters of styling decisions, and discuss how they are embedded in organizational decision making on styling in the automotive industry. The typology originates in a study on styling in the German car market in which we empirically analyzed the style decisions for more than 170 car models.

M3 - Conference contribution

BT - Diversity and unity : proceedings of the 4th World Conference on Design Research, October 31 - November 4, 2011, Delft, The Netherlands

A2 - Roozenburg, N.

A2 - Chen, L.L.

A2 - Stappers, P.J.

PB - Technische Universiteit Delft

CY - Delft, The Netherlands

ER -

Person O, Schoormans JPL, Snelders HMJJ. A strategy typology for decisions on brand styles : an empirical investigation on styling in the German automotive market. In Roozenburg N, Chen LL, Stappers PJ, editors, Diversity and unity : proceedings of the 4th World Conference on Design Research, October 31 - November 4, 2011, Delft, The Netherlands. Delft, The Netherlands: Technische Universiteit Delft. 2011

A strategy typology for decisions on brand styles : an empirical investigation on styling in the German automotive market.

Abstract

Fingerprint

Cite this