A sneak peek into the brain: investigating neuronal reactions to new products using functional magnetic resonance imaging (fMRI)

Jan A. Millemann, Sven Heidenreich, Martin Reimann, Christoph Krick

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Proceedings of the VHB TIE Tagung 2018
Publication status	Published - 2018
Externally published	Yes
Event	VHB TIE Tagung 2018 - TUHH, Hamburg, Germany Duration: 20 Sept 2018 → 21 Sept 2018

Cite this

@inproceedings{ddf5d83327784856b53c4f7a02c417bb,

title = "A sneak peek into the brain: investigating neuronal reactions to new products using functional magnetic resonance imaging (fMRI)",

author = "Millemann, {Jan A.} and Sven Heidenreich and Martin Reimann and Christoph Krick",

year = "2018",

language = "English",

booktitle = "Proceedings of the VHB TIE Tagung 2018",

note = "VHB TIE Tagung 2018 ; Conference date: 20-09-2018 Through 21-09-2018",

}

TY - GEN

T1 - A sneak peek into the brain: investigating neuronal reactions to new products using functional magnetic resonance imaging (fMRI)

AU - Millemann, Jan A.

AU - Heidenreich, Sven

AU - Reimann, Martin

AU - Krick, Christoph

PY - 2018

Y1 - 2018

M3 - Conference contribution

BT - Proceedings of the VHB TIE Tagung 2018

T2 - VHB TIE Tagung 2018

Y2 - 20 September 2018 through 21 September 2018

ER -