A sneak peek into the brain: investigating neuronal reactions to new products using functional magnetic resonance imaging (fMRI)

Jan A. Millemann, Sven Heidenreich, Martin Reimann, Christoph Krick

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	25th International Product Development Management Conference
Publication status	Published - 2018

Cite this

@inproceedings{1acb420ecb904edfb19f0d08d4d53f36,

title = "A sneak peek into the brain: investigating neuronal reactions to new products using functional magnetic resonance imaging (fMRI)",

author = "Millemann, {Jan A.} and Sven Heidenreich and Martin Reimann and Christoph Krick",

year = "2018",

language = "English",

booktitle = "25th International Product Development Management Conference",

}

25th International Product Development Management Conference . 2018.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review