A sneak peek into the brain: investigating neuronal reactions to new products using functional magnetic resonance imaging (fMRI)

Jan A. Millemann, Sven Heidenreich, Martin Reimann, Christoph Krick

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Proceedings of the 25th International Product Development Management Conference
Publication status	Published - 2018
Externally published	Yes
Event	25th Innovation and Product Development Management Conference( IPDMC2018) - Porto, Portugal Duration: 13 Jun 2018 → 18 Jun 2018 http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=1283%20

Conference	25th Innovation and Product Development Management Conference( IPDMC2018)
Abbreviated title	IPDMC2018
Country/Territory	Portugal
City	Porto
Period	13/06/18 → 18/06/18
Internet address	http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=1283%20

Cite this

@inproceedings{1acb420ecb904edfb19f0d08d4d53f36,

title = "A sneak peek into the brain: investigating neuronal reactions to new products using functional magnetic resonance imaging (fMRI)",

author = "Millemann, {Jan A.} and Sven Heidenreich and Martin Reimann and Christoph Krick",

year = "2018",

language = "English",

booktitle = "Proceedings of the 25th International Product Development Management Conference",

note = "25th Innovation and Product Development Management Conference( IPDMC2018), IPDMC2018 ; Conference date: 13-06-2018 Through 18-06-2018",

url = "http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=1283%20",

}

Millemann, JA, Heidenreich, S, Reimann, M & Krick, C 2018, A sneak peek into the brain: investigating neuronal reactions to new products using functional magnetic resonance imaging (fMRI). in Proceedings of the 25th International Product Development Management Conference . 25th Innovation and Product Development Management Conference( IPDMC2018), Porto, Portugal, 13/06/18.

Proceedings of the 25th International Product Development Management Conference . 2018.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - A sneak peek into the brain: investigating neuronal reactions to new products using functional magnetic resonance imaging (fMRI)

AU - Millemann, Jan A.

AU - Heidenreich, Sven

AU - Reimann, Martin

AU - Krick, Christoph

PY - 2018

Y1 - 2018

M3 - Conference contribution

BT - Proceedings of the 25th International Product Development Management Conference

T2 - 25th Innovation and Product Development Management Conference( IPDMC2018)

Y2 - 13 June 2018 through 18 June 2018

ER -