A sneak peek into the brain: investigating neuronal reactions to new products using functional magnetic resonance imaging (fMRI)

Jan A. Millemann, Sven Heidenreich, Martin Reimann, Christoph Krick

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publication25th International Product Development Management Conference
Publication statusPublished - 2018

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