A sneak peek into the brain: investigating neuronal reactions to new products using functional magnetic resonance imaging (fMRI)

Jan A. Millemann, Sven Heidenreich, Martin Reimann, Christoph Krick

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings of the 25th International Product Development Management Conference
Publication statusPublished - 2018
Externally publishedYes
Event25th Innovation and Product Development Management Conference( IPDMC2018) - Porto, Portugal
Duration: 13 Jun 201818 Jun 2018
http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=1283%20

Conference

Conference25th Innovation and Product Development Management Conference( IPDMC2018)
Abbreviated titleIPDMC2018
Country/TerritoryPortugal
CityPorto
Period13/06/1818/06/18
Internet address

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