A reference model for the design of Service-Dominant Business Models in the smart mobility domain

Research output: Contribution to conferencePaperAcademic

7 Citations (Scopus)
308 Downloads (Pure)

Abstract

Initiatives in the smart mobility domain are increasingly characterized by a service-dominant mindset, focusing explicitly on the value that is created for the customer. As a result, the business models of these initiatives become more agile in nature, forcing them to be continuously and rapidly redesigned. However, given the wide landscape of potential stakeholders in the smart mobility domain, it may prove difficult to identify the stakeholders that should be considered for viable business model design. In response, this paper proposes a reference business model for the smart mobility domain which elaborates on a generic set of stakeholder categories and their characteristics to guide the design of these models. Following a design science research approach, we iteratively derived and evaluated the validity of the reference model using a set of business model design workshops. We illustrate the applicability of the reference model by means of a business model design case.

Original languageEnglish
Publication statusPublished - 9 Dec 2018
Event39th nternational Conference on Information Systems (ICIS 2018) - San Francisco Marriott Marquis, San Francisco, CA, United States
Duration: 13 Dec 201816 Dec 2018
https://icis2018.aisconferences.org

Conference

Conference39th nternational Conference on Information Systems (ICIS 2018)
Abbreviated titleICIS 2018
CountryUnited States
CitySan Francisco, CA
Period13/12/1816/12/18
Internet address

Keywords

  • Business model
  • Business model design
  • Design science research
  • Reference business model
  • Smart mobility
  • Stakeholder categories

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