Abstract
Existing utility-based models of complex choice behavior do not adequately deal with the interdependencies of chained choices. In this paper, we introduce a model of multi-purpose shopping which is aimed at overcoming this shortcoming. In the proposed model, dependencies between choices within as well as between trips are covered by a recursive definition of trip utility. The standard log-likelihood estimation procedure is used to calibrate the model. Simulation experiments show that estimation results are satisfactorily accurate and robust. Comparison of the model to a conventional choice model using simulated data indicates that even low tendencies to make multi-purpose trips have a significant influence on predicted destination choice. Furthermore, it is shown that conventional models do not satisfactorily predict simulated multi-purpose behavior.
| Original language | English |
|---|---|
| Pages (from-to) | 239-256 |
| Journal | Papers in Regional Science |
| Volume | 72 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 1993 |