A model of multi-purpose shopping trip behavior

T.A. Arentze, A.W.J. Borgers, H.J.P. Timmermans

Research output: Contribution to journalArticleAcademicpeer-review

33 Citations (Scopus)
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Abstract

Existing utility-based models of complex choice behavior do not adequately deal with the interdependencies of chained choices. In this paper, we introduce a model of multi-purpose shopping which is aimed at overcoming this shortcoming. In the proposed model, dependencies between choices within as well as between trips are covered by a recursive definition of trip utility. The standard log-likelihood estimation procedure is used to calibrate the model. Simulation experiments show that estimation results are satisfactorily accurate and robust. Comparison of the model to a conventional choice model using simulated data indicates that even low tendencies to make multi-purpose trips have a significant influence on predicted destination choice. Furthermore, it is shown that conventional models do not satisfactorily predict simulated multi-purpose behavior.
Original languageEnglish
Pages (from-to)239-256
JournalPapers in Regional Science
Volume72
Issue number3
DOIs
Publication statusPublished - 1993

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