A method for operationalizing service-dominant business models into conceptual process models

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

1 Citation (Scopus)

Abstract

Service Dominant Logic (SDL) is a mindset that creates many opportunities for designing and innovating networked-business models. One general problem in business model design is the limited support that would guide the operationalization of business models into process-aware information systems (PAIS). This paper proposes a method (namely, SDBMOM) for the operationalization of service-dominant business models into conceptual business process models in BPMN as a first step to the business model implementation. SDBMOM is developed as part of BASE/X business engineering framework that aims to provide conceptual and methodological support for adopting SDL in the end-to-end business design and operationalization. In the development of the SDBMOM, we follow the design-science research methodology, where we defined the problem and set of design goals, developed and designed our artifact, and demonstrated its use. SDBMOM is conceptualized and characterized in the BASE/X framework and presented as a stepwise method that relies on the well-known process modeling approach - BPMN. In this paper, we use an illustrative scenario of travelling service (i.e. TraXP eXecutive) to demonstrate the validity of the method. A structured method which ensures the operationalization of business models as a whole and delineates the operational scope and their boundaries for each value co-creating organization will provide the basis for the specification of conceptual and executable process models, and eventually the implementation as a process-aware information system.

LanguageEnglish
Title of host publicationBusiness Modeling and Software Design - 8th International Symposium, BMSD 2018, Proceedings
EditorsBoris Shishkov
Place of PublicationCham
PublisherSpringer
Pages133-148
Number of pages16
ISBN (Electronic)978-3-319-94214-8
ISBN (Print)978-3-319-94213-1
DOIs
StatePublished - 1 Jan 2018
Event8th International Symposium on Business Modeling and Software Design, BMSD 2018 - Vienna, Austria
Duration: 2 Jul 20184 Jul 2018

Publication series

NameLecture Notes in Business Information Processing
Volume319
ISSN (Print)1865-1348

Conference

Conference8th International Symposium on Business Modeling and Software Design, BMSD 2018
CountryAustria
CityVienna
Period2/07/184/07/18

Fingerprint

Business Model
Conceptual Model
Process Model
Industry
Information Systems
Logic
Information systems
Process Modeling
Process model
Business model
Business Process
Operationalization
Specification
Engineering
Scenarios
Design
Methodology
Specifications
Demonstrate
Business process model

Keywords

  • Operationalization
  • Process model
  • Service composition
  • Service-dominant business model

Cite this

Suratno, B., Ozkan, B., Turetken, O., & Grefen, P. (2018). A method for operationalizing service-dominant business models into conceptual process models. In B. Shishkov (Ed.), Business Modeling and Software Design - 8th International Symposium, BMSD 2018, Proceedings (pp. 133-148). (Lecture Notes in Business Information Processing; Vol. 319). Cham: Springer. DOI: 10.1007/978-3-319-94214-8_9
Suratno, Bambang ; Ozkan, Baris ; Turetken, Oktay ; Grefen, Paul. / A method for operationalizing service-dominant business models into conceptual process models. Business Modeling and Software Design - 8th International Symposium, BMSD 2018, Proceedings. editor / Boris Shishkov. Cham : Springer, 2018. pp. 133-148 (Lecture Notes in Business Information Processing).
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Suratno, B, Ozkan, B, Turetken, O & Grefen, P 2018, A method for operationalizing service-dominant business models into conceptual process models. in B Shishkov (ed.), Business Modeling and Software Design - 8th International Symposium, BMSD 2018, Proceedings. Lecture Notes in Business Information Processing, vol. 319, Springer, Cham, pp. 133-148, 8th International Symposium on Business Modeling and Software Design, BMSD 2018, Vienna, Austria, 2/07/18. DOI: 10.1007/978-3-319-94214-8_9

A method for operationalizing service-dominant business models into conceptual process models. / Suratno, Bambang; Ozkan, Baris; Turetken, Oktay; Grefen, Paul.

Business Modeling and Software Design - 8th International Symposium, BMSD 2018, Proceedings. ed. / Boris Shishkov. Cham : Springer, 2018. p. 133-148 (Lecture Notes in Business Information Processing; Vol. 319).

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

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Suratno B, Ozkan B, Turetken O, Grefen P. A method for operationalizing service-dominant business models into conceptual process models. In Shishkov B, editor, Business Modeling and Software Design - 8th International Symposium, BMSD 2018, Proceedings. Cham: Springer. 2018. p. 133-148. (Lecture Notes in Business Information Processing). Available from, DOI: 10.1007/978-3-319-94214-8_9