A method for operationalizing service-dominant business models into conceptual process models

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Abstract

Service Dominant Logic (SDL) is a mindset that creates many opportunities for designing and innovating networked-business models. One general problem in business model design is the limited support that would guide the operationalization of business models into process-aware information systems (PAIS). This paper proposes a method (namely, SDBMOM) for the operationalization of service-dominant business models into conceptual business process models in BPMN as a first step to the business model implementation. SDBMOM is developed as part of BASE/X business engineering framework that aims to provide conceptual and methodological support for adopting SDL in the end-to-end business design and operationalization. In the development of the SDBMOM, we follow the design-science research methodology, where we defined the problem and set of design goals, developed and designed our artifact, and demonstrated its use. SDBMOM is conceptualized and characterized in the BASE/X framework and presented as a stepwise method that relies on the well-known process modeling approach - BPMN. In this paper, we use an illustrative scenario of travelling service (i.e. TraXP eXecutive) to demonstrate the validity of the method. A structured method which ensures the operationalization of business models as a whole and delineates the operational scope and their boundaries for each value co-creating organization will provide the basis for the specification of conceptual and executable process models, and eventually the implementation as a process-aware information system.

Original languageEnglish
Title of host publicationBusiness Modeling and Software Design - 8th International Symposium, BMSD 2018, Proceedings
EditorsBoris Shishkov
Place of PublicationCham
PublisherSpringer
Pages133-148
Number of pages16
ISBN (Electronic)978-3-319-94214-8
ISBN (Print)978-3-319-94213-1
DOIs
Publication statusPublished - 1 Jan 2018
Event8th International Symposium on Business Modeling and Software Design, BMSD 2018 - Vienna, Austria
Duration: 2 Jul 20184 Jul 2018

Publication series

NameLecture Notes in Business Information Processing
Volume319
ISSN (Print)1865-1348

Conference

Conference8th International Symposium on Business Modeling and Software Design, BMSD 2018
CountryAustria
CityVienna
Period2/07/184/07/18

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Keywords

  • Operationalization
  • Process model
  • Service composition
  • Service-dominant business model

Cite this

Suratno, B., Ozkan, B., Turetken, O., & Grefen, P. (2018). A method for operationalizing service-dominant business models into conceptual process models. In B. Shishkov (Ed.), Business Modeling and Software Design - 8th International Symposium, BMSD 2018, Proceedings (pp. 133-148). (Lecture Notes in Business Information Processing; Vol. 319). Cham: Springer. https://doi.org/10.1007/978-3-319-94214-8_9