Abstract
We conducted a quantitative meta-analysis of previous research on the technology acceptance model (TAM) in an attempt to make well-grounded statements on the role of subjective norm. Furthermore, we compared TAM results by taking into account moderating effects of one individual-related factor (type of respondents), one technology-related factor (type of technology), and one contingent factor (culture). Results indicated a significant influence of subjective norm on perceived usefulness and behavioral intention to use. Moderating effects were found for all three factors. The findings yielded managerial implications for both intra-company and market-based settings.
| Original language | English |
|---|---|
| Pages (from-to) | 90-103 |
| Number of pages | 14 |
| Journal | Information and Management |
| Volume | 44 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 2007 |
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