A large-scale real-life crowd steering experiment via arrow-like stimuli

Alessandro Corbetta (Corresponding author), Werner Kroneman, Maurice Donners, Antal Haans, Philip Ross, Marius Trouwborst, Sander Van De Wijdeven, Martijn Hultermans, Dragan Sekulovski, Fedosja Van Der Heijden, Sjoerd Mentink, Federico Toschi

Research output: Contribution to journalArticleAcademicpeer-review


We introduce “Moving Light”: an unprecedented real-life crowd steering experiment that involved about 140.000 participants among the visitors of the Glow 2017 Light Festival (Eindhoven, NL). Moving Light targets one outstanding question of paramount societal and technological importance: “can we seamlessly and systematically influence routing decisions in pedestrian crowds?” Establishing effective crowd steering methods is extremely relevant in the context of crowd management, e.g. when it comes to keeping floor usage within safety limits (e.g. during public events with high attendance) or at designated comfort levels (e.g. in leisure areas). In the Moving Light setup, visitors walking in a corridor face a choice between two symmetric exits defined by a large central obstacle. Stimuli, such as arrows, alternate at random and perturb the symmetry of the environment to bias choices. While visitors move in the experiment, they are tracked with high space and time resolution, such that the efficiency of each stimulus at steering individual routing decisions can be accurately evaluated a posteriori. In this contribution, we first describe the measurement concept in the Moving Light experiment and then we investigate quantitatively the steering capability of arrow indications.
Original languageEnglish
Pages (from-to)61-68
JournalCollective Dynamics
Publication statusPublished - 2020
Event9th international conference on Pedestrian and Evacuation Dynamics - Lund, Sweden
Duration: 21 Aug 201824 Aug 2018


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