A grounded model of marketing strategy evolution: evidence from the New Zealand wine industry

M. Beverland; P. Bretherton; A. Lindgreen

A grounded model of marketing strategy evolution: evidence from the New Zealand wine industry

M. Beverland, P. Bretherton, A. Lindgreen

Innovation Technology Entrepreneurship & Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Proceedings of the annual conference of academy of marketing: The marketing landscape: Signposts for the future
Editors	A.C. Tynan, C.T. Ennew, H. Winklhofer, L. O'Malley, S. McKenchnie, D. Mitussis, M. Patterson, M.-N. Liao
Place of Publication	Nottingham
Publisher	Nottingham University Business School
Publication status	Published - 2002

Cite this

Beverland, M., Bretherton, P., & Lindgreen, A. (2002). A grounded model of marketing strategy evolution: evidence from the New Zealand wine industry. In A. C. Tynan, C. T. Ennew, H. Winklhofer, L. O'Malley, S. McKenchnie, D. Mitussis, M. Patterson, & M.-N. Liao (Eds.), Proceedings of the annual conference of academy of marketing: The marketing landscape: Signposts for the future Nottingham University Business School.

Beverland, M. ; Bretherton, P. ; Lindgreen, A. / A grounded model of marketing strategy evolution: evidence from the New Zealand wine industry. Proceedings of the annual conference of academy of marketing: The marketing landscape: Signposts for the future. editor / A.C. Tynan ; C.T. Ennew ; H. Winklhofer ; L. O'Malley ; S. McKenchnie ; D. Mitussis ; M. Patterson ; M.-N. Liao. Nottingham : Nottingham University Business School, 2002.

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title = "A grounded model of marketing strategy evolution: evidence from the New Zealand wine industry",

author = "M. Beverland and P. Bretherton and A. Lindgreen",

year = "2002",

language = "English",

editor = "A.C. Tynan and C.T. Ennew and H. Winklhofer and L. O'Malley and S. McKenchnie and D. Mitussis and M. Patterson and M.-N. Liao",

booktitle = "Proceedings of the annual conference of academy of marketing: The marketing landscape: Signposts for the future",

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Beverland, M, Bretherton, P & Lindgreen, A 2002, A grounded model of marketing strategy evolution: evidence from the New Zealand wine industry. in AC Tynan, CT Ennew, H Winklhofer, L O'Malley, S McKenchnie, D Mitussis, M Patterson & M-N Liao (eds), Proceedings of the annual conference of academy of marketing: The marketing landscape: Signposts for the future. Nottingham University Business School, Nottingham.

A grounded model of marketing strategy evolution: evidence from the New Zealand wine industry. / Beverland, M.; Bretherton, P.; Lindgreen, A.
Proceedings of the annual conference of academy of marketing: The marketing landscape: Signposts for the future. ed. / A.C. Tynan; C.T. Ennew; H. Winklhofer; L. O'Malley; S. McKenchnie; D. Mitussis; M. Patterson; M.-N. Liao. Nottingham: Nottingham University Business School, 2002.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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T1 - A grounded model of marketing strategy evolution: evidence from the New Zealand wine industry

AU - Beverland, M.

AU - Bretherton, P.

AU - Lindgreen, A.

PY - 2002

Y1 - 2002

M3 - Conference contribution

BT - Proceedings of the annual conference of academy of marketing: The marketing landscape: Signposts for the future

A2 - Tynan, A.C.

A2 - Ennew, C.T.

A2 - Winklhofer, H.

A2 - O'Malley, L.

A2 - McKenchnie, S.

A2 - Mitussis, D.

A2 - Patterson, M.

A2 - Liao, M.-N.

PB - Nottingham University Business School

CY - Nottingham

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Beverland M, Bretherton P, Lindgreen A. A grounded model of marketing strategy evolution: evidence from the New Zealand wine industry. In Tynan AC, Ennew CT, Winklhofer H, O'Malley L, McKenchnie S, Mitussis D, Patterson M, Liao MN, editors, Proceedings of the annual conference of academy of marketing: The marketing landscape: Signposts for the future. Nottingham: Nottingham University Business School. 2002