A grounded model of marketing strategy evolution: evidence from the New Zealand wine industry

M. Beverland, P. Bretherton, A. Lindgreen

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings of the annual conference of academy of marketing: The marketing landscape: Signposts for the future
EditorsA.C. Tynan, C.T. Ennew, H. Winklhofer, L. O'Malley, S. McKenchnie, D. Mitussis, M. Patterson, M.-N. Liao
Place of PublicationNottingham
PublisherNottingham University Business School
Publication statusPublished - 2002

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