Original language | English |
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Title of host publication | Marketing : responsible and relevant? : proceedings of the 32nd EMAC conference, May 20-23, 2003 |
Place of Publication | Glasgow, Scotland |
Publisher | University of Strathclyde |
Publication status | Published - 2003 |
A Decision-Making Perspective on the Propensity to Continue Service Internationalization
P.F.J. Pauwels, P.G. Patterson, J.C. Ruyter, de, M.G.M. Wetzels
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic