A Decision-Making Perspective on the Propensity to Continue Service Internationalization

P.F.J. Pauwels, P.G. Patterson, J.C. Ruyter, de, M.G.M. Wetzels

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationMarketing : responsible and relevant? : proceedings of the 32nd EMAC conference, May 20-23, 2003
Place of PublicationGlasgow, Scotland
PublisherUniversity of Strathclyde
Publication statusPublished - 2003

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