Abstract
We discuss a decision-making perspective on coaching behavior change and report a field experiment following the perspective in which we promoted physical exercises at work using an e-coaching app. More specifically, we investigated what are the important attributes that influence the attractiveness of exercise options, and whether showing an extreme option would nudge users to do more exercises (a.k.a. compromise effect). Seventy participants were coached by the app BeActive! for 10 days to consider taking breaks at work twice a day to do simple exercises. Through choice modeling, it was found that people cared more about whether the exercise options would reduce their productivity at work and whether doing the exercises were socially embarrassing, than the health benefits of the exercise options. The results did not reveal the compromise effect, but rather an effect in the opposite direction, supporting an alternative model that people make decisions hierarchically. Potentials and challenges of taking the decision-making perspective in behavior change research are discussed based on what we learned from the experiment.
| Original language | English |
|---|---|
| Title of host publication | Persuasive Technology |
| Subtitle of host publication | 13th International Conference, PERSUASIVE 2018, Waterloo, ON, Canada, April 18-19, 2018, Proceedings |
| Editors | J. Ham, E. Karapanos, P.P. Morita, C.M. Burns |
| Place of Publication | Dordrecht |
| Publisher | Springer |
| Pages | 87-98 |
| Number of pages | 12 |
| ISBN (Electronic) | 978-3-319-78978-1 |
| ISBN (Print) | 978-3-319-78977-4 |
| DOIs | |
| Publication status | Published - 1 Jan 2018 |
| Event | 13th International Conference on Persuasive Technology (PERSUASIVE 2018) - University of Waterloo, Waterloo, Canada Duration: 18 Apr 2018 → 19 Apr 2018 Conference number: 13 http://www.persuasive2018.org/ |
Publication series
| Name | Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) |
|---|---|
| Volume | 10809 LNCS |
| ISSN (Print) | 0302-9743 |
| ISSN (Electronic) | 1611-3349 |
Conference
| Conference | 13th International Conference on Persuasive Technology (PERSUASIVE 2018) |
|---|---|
| Abbreviated title | PERSUASIVE 2018 |
| Country | Canada |
| City | Waterloo |
| Period | 18/04/18 → 19/04/18 |
| Internet address |
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Keywords
- Choice architecture
- Compromise effect
- E-coaching
- Option generation
- Physical activity
Cite this
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A decision-making perspective on coaching behavior change : a field experiment on promoting exercise at work. / Zhang, Chao; Starczewski, Armand P.; Lakens, Daniël; IJsselsteijn, Wijnand A.
Persuasive Technology: 13th International Conference, PERSUASIVE 2018, Waterloo, ON, Canada, April 18-19, 2018, Proceedings. ed. / J. Ham; E. Karapanos; P.P. Morita; C.M. Burns. Dordrecht : Springer, 2018. p. 87-98 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 10809 LNCS).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review
TY - GEN
T1 - A decision-making perspective on coaching behavior change
T2 - a field experiment on promoting exercise at work
AU - Zhang, Chao
AU - Starczewski, Armand P.
AU - Lakens, Daniël
AU - IJsselsteijn, Wijnand A.
PY - 2018/1/1
Y1 - 2018/1/1
N2 - We discuss a decision-making perspective on coaching behavior change and report a field experiment following the perspective in which we promoted physical exercises at work using an e-coaching app. More specifically, we investigated what are the important attributes that influence the attractiveness of exercise options, and whether showing an extreme option would nudge users to do more exercises (a.k.a. compromise effect). Seventy participants were coached by the app BeActive! for 10 days to consider taking breaks at work twice a day to do simple exercises. Through choice modeling, it was found that people cared more about whether the exercise options would reduce their productivity at work and whether doing the exercises were socially embarrassing, than the health benefits of the exercise options. The results did not reveal the compromise effect, but rather an effect in the opposite direction, supporting an alternative model that people make decisions hierarchically. Potentials and challenges of taking the decision-making perspective in behavior change research are discussed based on what we learned from the experiment.
AB - We discuss a decision-making perspective on coaching behavior change and report a field experiment following the perspective in which we promoted physical exercises at work using an e-coaching app. More specifically, we investigated what are the important attributes that influence the attractiveness of exercise options, and whether showing an extreme option would nudge users to do more exercises (a.k.a. compromise effect). Seventy participants were coached by the app BeActive! for 10 days to consider taking breaks at work twice a day to do simple exercises. Through choice modeling, it was found that people cared more about whether the exercise options would reduce their productivity at work and whether doing the exercises were socially embarrassing, than the health benefits of the exercise options. The results did not reveal the compromise effect, but rather an effect in the opposite direction, supporting an alternative model that people make decisions hierarchically. Potentials and challenges of taking the decision-making perspective in behavior change research are discussed based on what we learned from the experiment.
KW - Choice architecture
KW - Compromise effect
KW - E-coaching
KW - Option generation
KW - Physical activity
UR - http://www.scopus.com/inward/record.url?scp=85045317222&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-78978-1_7
DO - 10.1007/978-3-319-78978-1_7
M3 - Conference contribution
AN - SCOPUS:85045317222
SN - 978-3-319-78977-4
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 87
EP - 98
BT - Persuasive Technology
A2 - Ham, J.
A2 - Karapanos, E.
A2 - Morita, P.P.
A2 - Burns, C.M.
PB - Springer
CY - Dordrecht
ER -