A consumer theory of acquisitions

E. Maira, C. Fuchs, S. Puntoni

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Advances in Consumer Research Volume 44
Editors	Page Moreau, Stefano Puntoni
Publisher	Association for Consumer Research
Pages	551
Number of pages	1
ISBN (Print)	9780915552245
Publication status	Published - 2016
Externally published	Yes

Cite this

@inproceedings{20f3b1dd00674868adeb942e0642a190,

title = "A consumer theory of acquisitions",

author = "E. Maira and C. Fuchs and S. Puntoni",

year = "2016",

language = "English",

isbn = "9780915552245",

pages = "551",

editor = "Page Moreau and Stefano Puntoni",

booktitle = "Advances in Consumer Research Volume 44",

publisher = "Association for Consumer Research",

}