A consumer theory of acquisitions

E. Maira, C. Fuchs, S. Puntoni

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationAdvances in Consumer Research Volume 44
EditorsPage Moreau, Stefano Puntoni
PublisherAssociation for Consumer Research
Pages551
Number of pages1
ISBN (Print)9780915552245
Publication statusPublished - 2016
Externally publishedYes

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