Original language | English |
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Title of host publication | Advances in Consumer Research Volume 44 |
Editors | Page Moreau, Stefano Puntoni |
Publisher | Association for Consumer Research |
Pages | 551 |
Number of pages | 1 |
ISBN (Print) | 9780915552245 |
Publication status | Published - 2016 |
Externally published | Yes |
A consumer theory of acquisitions
E. Maira, C. Fuchs, S. Puntoni
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review