A comparative study of fuzzy target selection methods in direct marketing

J.M. Costa Sousa, da; U. Kaymak; S. Madeira

doi:10.1109/FUZZ.2002.1006683

A comparative study of fuzzy target selection methods in direct marketing

J.M. Costa Sousa, da
, U. Kaymak
, S. Madeira

Information Systems IE&IS

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

13 Citations (Scopus)

Abstract

Target selection in direct marketing is an important data mining problem for which fuzzy modeling can be used. The paper compares several fuzzy modeling techniques applied to target selection based on recency, frequency and monetary value measures. The comparison uses cross validation applied to mailing campaigns of a charity organization

Original language	English
Title of host publication	Proceedings of the 2002 IEEE International Conference on Fuzzy Systems (FUZZ-IEEE'02), 12-17 May 2002, Honolulu
Place of Publication	Piscataway
Publisher	Institute of Electrical and Electronics Engineers
Pages	1251-1256
ISBN (Print)	0-7803-7280-8
DOIs	https://doi.org/10.1109/FUZZ.2002.1006683
Publication status	Published - 2002

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10.1109/FUZZ.2002.1006683

Cite this

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title = "A comparative study of fuzzy target selection methods in direct marketing",

abstract = "Target selection in direct marketing is an important data mining problem for which fuzzy modeling can be used. The paper compares several fuzzy modeling techniques applied to target selection based on recency, frequency and monetary value measures. The comparison uses cross validation applied to mailing campaigns of a charity organization",

author = "\{Costa Sousa, da\}, J.M. and U. Kaymak and S. Madeira",

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publisher = "Institute of Electrical and Electronics Engineers",

address = "United States",

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A comparative study of fuzzy target selection methods in direct marketing. / Costa Sousa, da, J.M.; Kaymak, U.; Madeira, S.
Proceedings of the 2002 IEEE International Conference on Fuzzy Systems (FUZZ-IEEE'02), 12-17 May 2002, Honolulu. Piscataway: Institute of Electrical and Electronics Engineers, 2002. p. 1251-1256.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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M3 - Conference contribution

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BT - Proceedings of the 2002 IEEE International Conference on Fuzzy Systems (FUZZ-IEEE'02), 12-17 May 2002, Honolulu

PB - Institute of Electrical and Electronics Engineers

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A comparative study of fuzzy target selection methods in direct marketing

Abstract

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