A comparative analysis of two scales measuring consumer world-mindedness and consumer cosmopolitanism

G.J. Tommel, M. Birgelen, van, E.J. Nijssen

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationProceedings of the 38th EMAC Conference, May 26-29, 2009
Place of PublicationNantes, France
Publication statusPublished - 2009
Event38th Annual Conference of the European Marketing Academy (EMAC 2009), 26-29 May 2009, Nantes, France: Marketing and the Core Disciplines - Audencia Nantes- Ecole de Management, Nantes, France
Duration: 26 May 200929 May 2009

Conference

Conference38th Annual Conference of the European Marketing Academy (EMAC 2009), 26-29 May 2009, Nantes, France
Abbreviated titleEMAC 2009
Country/TerritoryFrance
CityNantes
Period26/05/0929/05/09

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