Original language | English |
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Title of host publication | Conference proceedings Sustainable Marketing Leadership A synthesis of polymorphous axioms, strategies and tactics 35th EMAC Conference 2006 |
Editors | G.J. Avlonitis, N. Papavassiliou, P. Papastathopoulou |
Place of Publication | Athens |
Publisher | EMAC |
Pages | 1-6 |
ISBN (Print) | 960-89199-0-8 |
Publication status | Published - 2006 |
A chip off two old blocks: The influence of fit on the evaluation of a co-brand product
L.M. Bouten, H.J. Hultink, H.M.J.J. Snelders
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review