| Original language | English |
|---|---|
| Title of host publication | Conference proceedings Sustainable Marketing Leadership A synthesis of polymorphous axioms, strategies and tactics 35th EMAC Conference 2006 |
| Editors | G.J. Avlonitis, N. Papavassiliou, P. Papastathopoulou |
| Place of Publication | Athens |
| Publisher | EMAC |
| Pages | 1-6 |
| ISBN (Print) | 960-89199-0-8 |
| Publication status | Published - 2006 |
Cite this
Bouten, L. M., Hultink, H. J., & Snelders, H. M. J. J. (2006). A chip off two old blocks: The influence of fit on the evaluation of a co-brand product. In G. J. Avlonitis, N. Papavassiliou, & P. Papastathopoulou (Eds.), Conference proceedings Sustainable Marketing Leadership A synthesis of polymorphous axioms, strategies and tactics 35th EMAC Conference 2006 (pp. 1-6). EMAC.