A chip off two old blocks: The influence of fit on the evaluation of a co-brand product

L.M. Bouten; H.J. Hultink; H.M.J.J. Snelders

A chip off two old blocks: The influence of fit on the evaluation of a co-brand product

L.M. Bouten, H.J. Hultink, H.M.J.J. Snelders

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Conference proceedings Sustainable Marketing Leadership A synthesis of polymorphous axioms, strategies and tactics 35th EMAC Conference 2006
Editors	G.J. Avlonitis, N. Papavassiliou, P. Papastathopoulou
Place of Publication	Athens
Publisher	EMAC
Pages	1-6
ISBN (Print)	960-89199-0-8
Publication status	Published - 2006

Cite this

Bouten, L. M., Hultink, H. J., & Snelders, H. M. J. J. (2006). A chip off two old blocks: The influence of fit on the evaluation of a co-brand product. In G. J. Avlonitis, N. Papavassiliou, & P. Papastathopoulou (Eds.), Conference proceedings Sustainable Marketing Leadership A synthesis of polymorphous axioms, strategies and tactics 35th EMAC Conference 2006 (pp. 1-6). EMAC.

Bouten, L.M. ; Hultink, H.J. ; Snelders, H.M.J.J. / A chip off two old blocks: The influence of fit on the evaluation of a co-brand product. Conference proceedings Sustainable Marketing Leadership A synthesis of polymorphous axioms, strategies and tactics 35th EMAC Conference 2006. editor / G.J. Avlonitis ; N. Papavassiliou ; P. Papastathopoulou. Athens : EMAC, 2006. pp. 1-6

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year = "2006",

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editor = "G.J. Avlonitis and N. Papavassiliou and P. Papastathopoulou",

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A chip off two old blocks: The influence of fit on the evaluation of a co-brand product. / Bouten, L.M.; Hultink, H.J.; Snelders, H.M.J.J.

Conference proceedings Sustainable Marketing Leadership A synthesis of polymorphous axioms, strategies and tactics 35th EMAC Conference 2006. ed. / G.J. Avlonitis; N. Papavassiliou; P. Papastathopoulou. Athens : EMAC, 2006. p. 1-6.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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AU - Snelders, H.M.J.J.

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M3 - Conference contribution

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BT - Conference proceedings Sustainable Marketing Leadership A synthesis of polymorphous axioms, strategies and tactics 35th EMAC Conference 2006

A2 - Avlonitis, G.J.

A2 - Papavassiliou, N.

A2 - Papastathopoulou, P.

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CY - Athens

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