A case study on electronic contracting in on-line advertising - status and prospects

S. Angelov, P.W.P.J. Grefen

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

4 Citations (Scopus)

Abstract

Business-to-business electronic contracting has gained attention in recent years as a way to improve traditional contracting practices as well as a paradigm that allows the support of new business models in an enterprise. This paper presents the business case of the Dutch news medium Telegraaf for contracting of advertising spots in its on-line edition. We discuss replacement of current contracting practices with advanced electronic contracting that will allow Telegraaf to highly automate its contract establishment, enactment, and management processes. This high level of automation presents an opportunity to Telegraaf for organizational restructuring and for the support of new business models that improve the competitiveness of the company.
Original languageEnglish
Title of host publicationNetwork-Centric Collaboration and Supporting Frameworks : IFIP TC5 WG 5.5 Seventh IFlP Working Conference on Virtual Enterprises, 25’27 September 2006, Helsinki, Finland
EditorsL. Camarinha-Matos, H. Afsarmanesh, M. Ollus
Place of PublicationBoston
PublisherSpringer
Pages419-428
ISBN (Print)978-0-387-38266-1
DOIs
Publication statusPublished - 2006
Event7th IFIP Working Conference on Virtual Enterprises (PRO-VE '06), September 25-27, 2006, Helsinki, Finland - Helsinki, Finland
Duration: 25 Sep 200627 Sep 2006

Conference

Conference7th IFIP Working Conference on Virtual Enterprises (PRO-VE '06), September 25-27, 2006, Helsinki, Finland
Abbreviated titlePRO-VE '06
CountryFinland
CityHelsinki
Period25/09/0627/09/06

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