Project Details
Description
Programmatic online advertising is an automated advertising auction system that is offered by about ten major providers. This project builds a decision support system where special algorithms are developed based on data, in order to automatically select the best provider for online publishers.
Layman's description
Design a computerized support system for small- and medium-size online publishers to optimize programmatic buying decisions
| Acronym | PASS |
|---|---|
| Status | Finished |
| Effective start/end date | 1/07/17 → 30/06/18 |
Collaborative partners
- Eindhoven University of Technology (lead)
- OrangeGames BV
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