Programmatic Advertising Support System (PASS)

Project: Research direct

Project Details


Programmatic online advertising is an automated advertising auction system that is offered by about ten major providers. This project builds a decision support system where special algorithms are developed based on data, in order to automatically select the best provider for online publishers.

Layman's description

Design a computerized support system for small- and medium-size online publishers to optimize programmatic buying decisions
Effective start/end date1/07/1730/06/18

Collaborative partners


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