Changing the Mindset of Ugandan Entrepreneurs: From Muppets to Gazettes

Prize: NWOOtherScientific


Entrepreneurship in Sub-Saharan Africa typically remains at the level of small-scale subsistence activities. This project is investigating the conditions under which entrepreneurs become more dynamic so that small businesses grow. Dynamic entrepreneurship is necessary to make employment more productive and to stimulate growth. While dynamic entrepreneurship is occurring in Uganda’s urban areas, rural businesses are not breaking out of their current static context that does not encourage innovation or the adjustment of entrepreneurial networks.
This project is focusing on rural and female entrepreneurs who are being confronted with significant barriers to dynamic entrepreneurship. It will use a mixed-method approach including a cross-sectional survey of 800 entrepreneurs and a longitudinal survey of 300 entrepreneurs, ethnographic research and a field experiment related to social networking on a digital platform. This experiment will involve the introduction of two resource centers that will enable local entrepreneurs to use the Internet and social media.
Knowledge-sharing activities will include participant workshops, radio broadcasts and policy briefs. The research findings will lead to a handbook entitled ‘Innovate and break your business barriers” with accompanying training manual and assessment tools to be used in trainings at the Uganda Investment Authority and the Uganda Women Entrepreneurs Association. The research consortium will also train the trainers of these organizations.
Granting OrganisationsNWO