AEMARK Best Paper Award 2022

Prize: OtherCareer, activity or publication related prizes (lifetime, best paper, poster etc.)Scientific


AEMARK Best Paper Award 2022 for the paper "Examining the effects of robots' physical appearance, warmth, and competence in frontline services: The Humanness-Value-Loyalty model", published in Psychology & Marketing, with author team Daniel Belanche, Luis V. Casaló, Jeroen Schepers, Carlos Flavián
Degree of recognitionInternational
Granting OrganisationsAEMARK: Asociación Española de Marketing Académico y Profesional