Yu-Shan (Athena) Chen

Assistant Professor, dr.

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Research profile

 Dr. Yu-Shan Athena Chen is Assistant Professor at Industrial Design Department, Eindhoven University of Technology (TU/e) in the Netherlands. Her research interests include consumer behavior, commercial design, and brand management.  She has published the research in international journals in marketing and consumer behavior.

Academic background

Dr. Yu-Shan Athena Chen is Assistant Professor at Industrial Design Department, Eindhoven University of Technology (TU/e) in the Netherlands.  She is responsible for entrepreneurship and innovation education.  She also engages in the startup incubator and accelerator programs.  Her research interests include consumer behavior, commercial design, and brand management.  She has published the research in international journals in marketing and consumer behavior.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Business administration, Doctor, Marketing & Consumer Behavior, National Chengchi University

1 Sept 20051 Jul 2011

Award Date: 1 Jul 2011

Business administration, Master, Marketing Management, National Chengchi University

1 Sept 20041 Jul 2005

Award Date: 1 Jul 2005

Developmental Psychology, Master, National Taiwan University

1 Sept 19971 Jul 1999

Award Date: 1 Jul 1999

Psychology, Bachelor, National Taiwan University

1 Sept 19931 Jul 1997

Award Date: 1 Jul 1997

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