Research Output per year
Personal profile
Research profile
Dr. Yu-Shan Athena Chen is Assistant Professor at Industrial Design Department, Eindhoven University of Technology (TU/e) in the Netherlands. Her research interests include consumer behavior, commercial design, and brand management. She has published the research in international journals in marketing and consumer behavior.
Academic background
Dr. Yu-Shan Athena Chen is Assistant Professor at Industrial Design Department, Eindhoven University of Technology (TU/e) in the Netherlands. She is responsible for entrepreneurship and innovation education. She also engages in the startup incubator and accelerator programs. Her research interests include consumer behavior, commercial design, and brand management. She has published the research in international journals in marketing and consumer behavior.
Education/Academic qualification
Business administration, Doctor, National Chengchi University
1 Sep 2005 → 1 Jul 2011
Business administration, Master, National Chengchi University
1 Sep 2004 → 1 Jul 2005
Developmental Psychology, Master, National Taiwan University
1 Sep 1997 → 1 Jul 1995
Psychology, Bachelor, National Taiwan University
1 Sep 1993 → 1 Jul 1997
Fingerprint Dive into the research topics where Yu-Shan (Athena) Chen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
Marketing
Engineering & Materials Science
Customer satisfaction
Engineering & Materials Science
Animation
Engineering & Materials Science
Semantics
Medicine & Life Sciences
Maintenance
Medicine & Life Sciences
Anger
Medicine & Life Sciences
Fear
Medicine & Life Sciences
Purchasing
Engineering & Materials Science
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2001 2019
2
Citations
(Scopus)
Free the brand: how a logo frame influences the potentiality of brand extensions
Chen, Y. S. A. & Bei, L. T., 1 Jul 2019, In : Journal of Brand Management. 26, 4, p. 349-364 16 p.Research output: Contribution to journal › Article › Academic › peer-review
Brand extensions
Logos
Elaboration
Marketers
Experiment
How to design for Death
Hung, W-C., Chen, Y-S. A. & Chen, L-L., 2019. 9 p.Research output: Contribution to conference › Paper
The effects of logo frame design on brand extensions
Chen, Y. S. A. & Bei, L. T., 2019, In : Journal of Product & Brand Management.Research output: Contribution to journal › Article › Academic › peer-review
Open Access
Experiments
Brand extensions
Logos
Scenarios
Trustworthiness
Effects of negative semantics in product design
Hung, W., Chen, Y., Lin, M. & Yang, H., May 2017, Proceedings of hte 2017 IEEE International Conference on Applied System Innovation IEE-ICASI 2017. Meen, T-H., Prior, S. D. & Lam, ADK-T. (eds.). Piscataway: Institute of Electrical and Electronics Engineers, p. 1512-1515Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review
Semantics
Anger
Fear
Pain
Exploratory Behavior
Envisioning how new technologies can fulfill customers’ unmet needs
Chuang, Y., Chen, Y., Chen, L. & Chen, Y., Oct 2017, Proceedings of Advance of Consumer Research. Association for Consumer Research North America Conference 2017, October 26-29, San Diego, California.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review
Purchasing
Marketing
Innovation
Feedback
Data storage equipment
Prizes
Best Conference Paper Award of (IEEE International Conference on Applied System Innovation 2016
Wei-Ken Hung (Recipient), Athena Chen (Recipient) & L. Chen (Recipient), 2016
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
Best Conference Paper Award of IEEE International Conference on Applied System Innovation 2017
Athena Chen (Recipient), 2017
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
Honorable Mention Award of TAIwan Computer-Human Interaction Conference 2015
Athena Chen (Recipient), 2015
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific