Yu-Shan (Athena) Chen

dr., Assistant Professor

  • 5 Citations
20012020

Research output per year

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Personal profile

Research profile

 Dr. Yu-Shan Athena Chen is Assistant Professor at Industrial Design Department, Eindhoven University of Technology (TU/e) in the Netherlands. Her research interests include consumer behavior, commercial design, and brand management.  She has published the research in international journals in marketing and consumer behavior.

Academic background

Dr. Yu-Shan Athena Chen is Assistant Professor at Industrial Design Department, Eindhoven University of Technology (TU/e) in the Netherlands.  She is responsible for entrepreneurship and innovation education.  She also engages in the startup incubator and accelerator programs.  Her research interests include consumer behavior, commercial design, and brand management.  She has published the research in international journals in marketing and consumer behavior.

Education/Academic qualification

Business administration, Doctor, National Chengchi University

1 Sep 20051 Jul 2011

Business administration, Master, National Chengchi University

1 Sep 20041 Jul 2005

Developmental Psychology, Master, National Taiwan University

1 Sep 19971 Jul 1995

Psychology, Bachelor, National Taiwan University

1 Sep 19931 Jul 1997

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Research Output

  • 5 Citations
  • 18 Conference contribution
  • 4 Article
  • 3 Paper
  • 1 Chapter

Promoting fall prevention among community dwelling older adults through activLife: a physical and social activation

Lu, Y., Chen, Y-S. A., Kozak, D., Cornelis, H. & Partyga, P., 12 Feb 2020, In : Journal of Population Ageing.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
  • Free the brand: how a logo frame influences the potentiality of brand extensions

    Chen, Y. S. A. & Bei, L. T., 1 Jul 2019, In : Journal of Brand Management. 26, 4, p. 349-364 16 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  • 3 Citations (Scopus)

    How to design for Death

    Hung, W-C., Chen, Y-S. A. & Chen, L-L., 2019. 9 p.

    Research output: Contribution to conferencePaper

    The effects of logo frame design on brand extensions

    Chen, Y. S. A. & Bei, L. T., 8 Jul 2019, In : Journal of Product & Brand Management. 29, 1, p. 97-113 17 p.

    Research output: Contribution to journalArticleAcademicpeer-review

    Open Access
    File
  • 14 Downloads (Pure)

    Effects of negative semantics in product design

    Hung, W., Chen, Y., Lin, M. & Yang, H., May 2017, Proceedings of the 2017 IEEE International Conference on Applied System Innovation: Applied System Innovation for Modern Technology, ICASI 2017. Meen, T-H., Prior, S. D. & Lam, ADK-T. (eds.). Piscataway: Institute of Electrical and Electronics Engineers, p. 1512-1515 4 p. 7988211

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

  • Prizes

    Best Conference Paper Award of (IEEE International Conference on Applied System Innovation 2016

    Wei-Ken Hung (Recipient), Athena Chen (Recipient) & L. Chen (Recipient), 2016

    Prize: OtherCareer, activity or publication related prizes (lifetime, best paper, poster etc.)Scientific

    Best Conference Paper Award of IEEE International Conference on Applied System Innovation 2017

    Athena Chen (Recipient), 2017

    Prize: OtherCareer, activity or publication related prizes (lifetime, best paper, poster etc.)Scientific

    Honorable Mention Award of TAIwan Computer-Human Interaction Conference 2015

    Athena Chen (Recipient), 2015

    Prize: OtherCareer, activity or publication related prizes (lifetime, best paper, poster etc.)Scientific