Content available in repository
Content available in repository
Personal profile
Research profile
Dr. Yu-Shan Athena Chen is Assistant Professor at Industrial Design Department, Eindhoven University of Technology (TU/e) in the Netherlands. Her research interests include consumer behavior, commercial design, and brand management. She has published the research in international journals in marketing and consumer behavior.
Academic background
Dr. Yu-Shan Athena Chen is Assistant Professor at Industrial Design Department, Eindhoven University of Technology (TU/e) in the Netherlands. She is responsible for entrepreneurship and innovation education. She also engages in the startup incubator and accelerator programs. Her research interests include consumer behavior, commercial design, and brand management. She has published the research in international journals in marketing and consumer behavior.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Business administration, Doctor, Marketing & Consumer Behavior, National Chengchi University
1 Sept 2005 → 1 Jul 2011
Award Date: 1 Jul 2011
Business administration, Master, Marketing Management, National Chengchi University
1 Sept 2004 → 1 Jul 2005
Award Date: 1 Jul 2005
Developmental Psychology, Master, National Taiwan University
1 Sept 1997 → 1 Jul 1999
Award Date: 1 Jul 1999
Psychology, Bachelor, National Taiwan University
1 Sept 1993 → 1 Jul 1997
Award Date: 1 Jul 1997
Fingerprint
Dive into the research topics where Yu-Shan (Athena) Chen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
-
Does outward appearance appeal to the inward mind? The impact of packaging finishes on brand impressions and the subsequent behavior of consumer
Chen, Y-S., 21 May 2021, In: Journal of Product & Brand Management. 30, 5, p. 768-778 11 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile8 Citations (Scopus)84 Downloads (Pure) -
Promoting fall prevention among community dwelling older adults through activLife: a physical and social activation
Lu, Y., Chen, Y-S., Kozak, D., Cornelis, H. & Partyga, P., 1 Jun 2020, In: Journal of Population Ageing. 13, 2, p. 223-237 15 p.Research output: Contribution to journal › Article › Academic › peer-review
Open Access -
The effects of logo frame design on brand extensions
Chen, Y. S. A. & Bei, L. T., 20 Jan 2020, In: Journal of Product & Brand Management. 29, 1, p. 97-113 17 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile4 Citations (Scopus)188 Downloads (Pure) -
Utilizing Matte Packaging to Communicate Warmth
Chen, Y-S. & Hung, W-K., 1 Oct 2020, The Association for Consumer Research (ACR).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review
-
Free the brand: how a logo frame influences the potentiality of brand extensions
Chen, Y. S. A. & Bei, L. T., 1 Jul 2019, In: Journal of Brand Management. 26, 4, p. 349-364 16 p.Research output: Contribution to journal › Article › Academic › peer-review
13 Citations (Scopus)
Prizes
-
Best Conference Paper Award of (IEEE International Conference on Applied System Innovation 2016
Hung, Wei-Ken (Recipient), Chen, Yu-Shan (Athena) (Recipient) & Chen, Lin-Lin (Recipient), 2016
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
-
Best Conference Paper Award of IEEE International Conference on Applied System Innovation 2017
Chen, Yu-Shan (Athena) (Recipient), 2017
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
-
Honorable Mention Award of TAIwan Computer-Human Interaction Conference 2015
Chen, Yu-Shan (Athena) (Recipient), 2015
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific