Photo of Yu-Shan (Athena) Chen

View Scopus Profile

Yu-Shan (Athena) Chen

Assistant Professor, dr.

 https://orcid.org/0000-0002-0691-4263
  • Source: Scopus
20012020

Research output per year

If you made any changes in Pure these will be visible here soon.

Personal profile

Research profile

 Dr. Yu-Shan Athena Chen is Assistant Professor at Industrial Design Department, Eindhoven University of Technology (TU/e) in the Netherlands. Her research interests include consumer behavior, commercial design, and brand management.  She has published the research in international journals in marketing and consumer behavior.

Academic background

Dr. Yu-Shan Athena Chen is Assistant Professor at Industrial Design Department, Eindhoven University of Technology (TU/e) in the Netherlands.  She is responsible for entrepreneurship and innovation education.  She also engages in the startup incubator and accelerator programs.  Her research interests include consumer behavior, commercial design, and brand management.  She has published the research in international journals in marketing and consumer behavior.

Education/Academic qualification

Business administration, Doctor, National Chengchi University

1 Sep 2005 → 1 Jul 2011

Award Date: 1 Jul 2011

Business administration, Master, National Chengchi University

1 Sep 2004 → 1 Jul 2005

Award Date: 1 Jul 2005

Developmental Psychology, Master, National Taiwan University

1 Sep 1997 → 1 Jul 1995

Award Date: 1 Jul 1999

Psychology, Bachelor, National Taiwan University

1 Sep 1993 → 1 Jul 1997

Award Date: 1 Jul 1995

Fingerprint

Dive into the research topics where Yu-Shan (Athena) Chen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 1 Similar Profiles

Network

Recent external collaboration on country level. Dive into details by clicking on the dots.
  • 8 Citations
  • 19 Conference contribution
  • 5 Article
  • 3 Paper
  • 1 Chapter
If you made any changes in Pure these will be visible here soon.