Yu-Shan (Athena) Chen

Assistant Professor, dr.

  • Source: Scopus
20012020

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Personal profile

Research profile

 Dr. Yu-Shan Athena Chen is Assistant Professor at Industrial Design Department, Eindhoven University of Technology (TU/e) in the Netherlands. Her research interests include consumer behavior, commercial design, and brand management.  She has published the research in international journals in marketing and consumer behavior.

Academic background

Dr. Yu-Shan Athena Chen is Assistant Professor at Industrial Design Department, Eindhoven University of Technology (TU/e) in the Netherlands.  She is responsible for entrepreneurship and innovation education.  She also engages in the startup incubator and accelerator programs.  Her research interests include consumer behavior, commercial design, and brand management.  She has published the research in international journals in marketing and consumer behavior.

Education/Academic qualification

Business administration, Doctor, National Chengchi University

1 Sep 20051 Jul 2011

Award Date: 1 Jul 2011

Business administration, Master, National Chengchi University

1 Sep 20041 Jul 2005

Award Date: 1 Jul 2005

Developmental Psychology, Master, National Taiwan University

1 Sep 19971 Jul 1995

Award Date: 1 Jul 1999

Psychology, Bachelor, National Taiwan University

1 Sep 19931 Jul 1997

Award Date: 1 Jul 1995

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