Research Output per year
Personal profile
Research profile
Dr. Yu-Shan Athena Chen is Assistant Professor at Industrial Design Department, Eindhoven University of Technology (TU/e) in the Netherlands. Her research interests include consumer behavior, commercial design, and brand management. She has published the research in international journals in marketing and consumer behavior.
Academic background
Dr. Yu-Shan Athena Chen is Assistant Professor at Industrial Design Department, Eindhoven University of Technology (TU/e) in the Netherlands. She is responsible for entrepreneurship and innovation education. She also engages in the startup incubator and accelerator programs. Her research interests include consumer behavior, commercial design, and brand management. She has published the research in international journals in marketing and consumer behavior.
Education/Academic qualification
Business administration, Doctor, National Chengchi University
1 Sep 2005 → 1 Jul 2011
Business administration, Master, National Chengchi University
1 Sep 2004 → 1 Jul 2005
Developmental Psychology, Master, National Taiwan University
1 Sep 1997 → 1 Jul 1995
Psychology, Bachelor, National Taiwan University
1 Sep 1993 → 1 Jul 1997
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Network
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Research Output
Promoting fall prevention among community dwelling older adults through activLife: a physical and social activation
Lu, Y., Chen, Y-S. A., Kozak, D., Cornelis, H. & Partyga, P., 12 Feb 2020, In : Journal of Population Ageing.Research output: Contribution to journal › Article › Academic › peer-review
Open Access
Free the brand: how a logo frame influences the potentiality of brand extensions
Chen, Y. S. A. & Bei, L. T., 1 Jul 2019, In : Journal of Brand Management. 26, 4, p. 349-364 16 p.Research output: Contribution to journal › Article › Academic › peer-review
3
Citations
(Scopus)
How to design for Death
Hung, W-C., Chen, Y-S. A. & Chen, L-L., 2019. 9 p.Research output: Contribution to conference › Paper
The effects of logo frame design on brand extensions
Chen, Y. S. A. & Bei, L. T., 8 Jul 2019, In : Journal of Product & Brand Management. 29, 1, p. 97-113 17 p.Research output: Contribution to journal › Article › Academic › peer-review
Open Access
File
Effects of negative semantics in product design
Hung, W., Chen, Y., Lin, M. & Yang, H., May 2017, Proceedings of the 2017 IEEE International Conference on Applied System Innovation: Applied System Innovation for Modern Technology, ICASI 2017. Meen, T-H., Prior, S. D. & Lam, ADK-T. (eds.). Piscataway: Institute of Electrical and Electronics Engineers, p. 1512-1515 4 p. 7988211Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review
Prizes
Best Conference Paper Award of (IEEE International Conference on Applied System Innovation 2016
Wei-Ken Hung (Recipient), Athena Chen (Recipient) & L. Chen (Recipient), 2016
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
Best Conference Paper Award of IEEE International Conference on Applied System Innovation 2017
Athena Chen (Recipient), 2017
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
Honorable Mention Award of TAIwan Computer-Human Interaction Conference 2015
Athena Chen (Recipient), 2015
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific