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Assistant Professor, dr.
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Dr. Yu-Shan Athena Chen is Assistant Professor at Industrial Design Department, Eindhoven University of Technology (TU/e) in the Netherlands. Her research interests include consumer behavior, commercial design, and brand management. She has published the research in international journals in marketing and consumer behavior.
Dr. Yu-Shan Athena Chen is Assistant Professor at Industrial Design Department, Eindhoven University of Technology (TU/e) in the Netherlands. She is responsible for entrepreneurship and innovation education. She also engages in the startup incubator and accelerator programs. Her research interests include consumer behavior, commercial design, and brand management. She has published the research in international journals in marketing and consumer behavior.
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Business administration, Doctor, Marketing & Consumer Behavior, National Chengchi University
1 Sept 2005 → 1 Jul 2011
Award Date: 1 Jul 2011
Business administration, Master, Marketing Management, National Chengchi University
1 Sept 2004 → 1 Jul 2005
Award Date: 1 Jul 2005
Developmental Psychology, Master, National Taiwan University
1 Sept 1997 → 1 Jul 1999
Award Date: 1 Jul 1999
Psychology, Bachelor, National Taiwan University
1 Sept 1993 → 1 Jul 1997
Award Date: 1 Jul 1997
Research output: Contribution to journal › Article › Academic › peer-review
Research output: Contribution to journal › Article › Academic › peer-review
Research output: Contribution to journal › Article › Academic › peer-review
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review
Research output: Contribution to journal › Article › Academic › peer-review
Hung, Wei-Ken (Recipient), Chen, Yu-Shan (Athena) (Recipient) & Chen, Lin-Lin (Recipient), 2016
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
Chen, Yu-Shan (Athena) (Recipient), 2017
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
Chen, Yu-Shan (Athena) (Recipient), 2015
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific