Research Output per year
Research Output per year
Assistant Professor, dr.
Research output per year
Dr. Yu-Shan Athena Chen is Assistant Professor at Industrial Design Department, Eindhoven University of Technology (TU/e) in the Netherlands. Her research interests include consumer behavior, commercial design, and brand management. She has published the research in international journals in marketing and consumer behavior.
Dr. Yu-Shan Athena Chen is Assistant Professor at Industrial Design Department, Eindhoven University of Technology (TU/e) in the Netherlands. She is responsible for entrepreneurship and innovation education. She also engages in the startup incubator and accelerator programs. Her research interests include consumer behavior, commercial design, and brand management. She has published the research in international journals in marketing and consumer behavior.
Business administration, Doctor, National Chengchi University
1 Sep 2005 → 1 Jul 2011
Award Date: 1 Jul 2011
Business administration, Master, National Chengchi University
1 Sep 2004 → 1 Jul 2005
Award Date: 1 Jul 2005
Developmental Psychology, Master, National Taiwan University
1 Sep 1997 → 1 Jul 1995
Award Date: 1 Jul 1999
Psychology, Bachelor, National Taiwan University
1 Sep 1993 → 1 Jul 1997
Award Date: 1 Jul 1995
Research output: Contribution to journal › Article › Academic › peer-review
Research output: Contribution to journal › Article › Academic › peer-review
Research output: Contribution to journal › Article › Academic › peer-review
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review
Research output: Contribution to journal › Article › Academic › peer-review
Wei-Ken Hung (Recipient), Chen, Yu-Shan (Athena) (Recipient) & Chen, Lin-Lin (Recipient), 2016
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
Chen, Yu-Shan (Athena) (Recipient), 2017
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
Chen, Yu-Shan (Athena) (Recipient), 2015
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific