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Personal profile

Research profile

Shantanu Mullick is Assistant Professor of Marketing at the Innovation, Technology Entrepreneurship and Marketing group. His research focuses on questions related to health and nutrition and pricing of services. To answer these research questions, Shantanu employs advanced econometric techniques and Bayesian inference.

His current projects include (i) studying the efficacy of various interventions by policy makers to reduce obesity such as ‘fat taxes’ and a ban on TV ads to children, and (ii) pricing of services in the presence of heterogeneous customer valuations. Shantanu has also carried out research funded by the SWIFT Institute where he has studied the impact of the financial crisis of 2008-09 on the cost of trade finance.

Academic background

Shantanu Mullick obtained a PhD in Business Administration from ESSEC Business School, France in 2016. He also holds an MSc in Business Analytics Research, an MBA degree from Management Development Institute, Gurgaon, India, and a BSc degree in engineering. Before joining the PhD program, Shantanu worked for 3 years as a Brand Manager at Ranbaxy India, where he managed a portfolio of consumer oriented brands.


He joined the ITEM group in August 2016 and teaches Entrepreneurial Marketing and Data Entrepreneurship in Action in the Data Science and Entrepreneurship master program at JADS, and Marketing Research New Product Development and Marketing bachelor USE-line. Shantanu has also advised companies in sectors such as FMCG and banking. 

Fingerprint Dive into the research topics where Shantanu Mullick is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2012 2019

Industry
Two-sided markets
Follower
Food
Retailers

Defining the leader and the follower in a two-sided market problem: an inactivity analysis in the food waste industry

Mullick, S., Raassens, N. & Nijssen, E. J., 2019, Proceedings of the 41st Annual ISMS Marketing Science Conference 2019. INFORMS Institute for Operations Research and the Management Sciences, p. 118 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Industry
Follower
Food
Two-sided markets
Retailers

Lost and found: predicting airline baggage at-risk of being mishandled

van Leeuwen, H., Zhang, Y., Zervanou, K., Mullick, S., Kaymak, U. & de Ruijter, T., Dec 2019, (Accepted/In press) Proceedings of the International Conference on Agents and Artificial Intelligence.

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Open Access
File
Logistics
Industry

Term based semantic clusters for very short text classification

Paalman, J., Mullick, S., Zervanou, K. & Zhang, Y., 2019, International Conference on Recent Advances in Natural Language Processing in a Deep Learning World, RANLP 2019 - Proceedings. Angelova, G., Mitkov, R., Nikolova, I., Temnikova, I. & Temnikova, I. (eds.). Incoma Ltd, p. 878-887 10 p.

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Open Access
Semantics

Term based semantic clusters for very short text classification

Paalman, J., Mullick, S., Zervanou, K. & Zhang, Y., 8 Nov 2019. 12 p.

Research output: Contribution to conferenceAbstractAcademic

Open Access
File
Semantics
Classifiers

Activities 2015 2017

  • 3 Invited talk

"Impact of Restrictions on Snack Food Advertisements Targeted at Children: Evidence from UK"

S. Mullick (Speaker)
23 Nov 2017

Activity: Talk or presentation typesInvited talkProfessional

“Evaluating the Role of Income on the Impact of Fat Taxes: A Dynamic Structural Model of Snack Consumption”

S. Mullick (Speaker)
12 Nov 2016

Activity: Talk or presentation typesInvited talkProfessional

Evaluating the Impact of Fat Taxes: The Need to Account for Purchases for In-Home and Out-of-Home Consumption

S. Mullick (Speaker)
19 Oct 2015

Activity: Talk or presentation typesInvited talkScientific

Student theses

Attribution modeling: using conversion value as an alternative attribution measure to understand the customer journey online

Author: Alblas, R., 30 Apr 2018

Supervisor: Nijssen, E. (Supervisor 1) & Mullick, S. (Supervisor 2)

Student thesis: Master

File

Influencing customer perceptions and behavior by managing front-line employees: a study on the effects of aesthetic and emotional labor

Author: Mennen, M., 5 Jul 2017

Supervisor: Schepers, J. (Supervisor 1), van der Borgh, W. (Supervisor 2) & Mullick, S. (Supervisor 2)

Student thesis: Master

File