• 1 Citations
20122019

Research output per year

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Personal profile

Research profile

Shantanu Mullick is Assistant Professor of Marketing at the Innovation, Technology Entrepreneurship and Marketing group. His research focuses on questions related to health and nutrition and pricing of services. To answer these research questions, Shantanu employs advanced econometric techniques and Bayesian inference.

His current projects include (i) studying the efficacy of various interventions by policy makers to reduce obesity such as ‘fat taxes’ and a ban on TV ads to children, and (ii) pricing of services in the presence of heterogeneous customer valuations. Shantanu has also carried out research funded by the SWIFT Institute where he has studied the impact of the financial crisis of 2008-09 on the cost of trade finance.

Academic background

Shantanu Mullick obtained a PhD in Business Administration from ESSEC Business School, France in 2016. He also holds an MSc in Business Analytics Research, an MBA degree from Management Development Institute, Gurgaon, India, and a BSc degree in engineering. Before joining the PhD program, Shantanu worked for 3 years as a Brand Manager at Ranbaxy India, where he managed a portfolio of consumer oriented brands.


He joined the ITEM group in August 2016 and teaches Entrepreneurial Marketing and Data Entrepreneurship in Action in the Data Science and Entrepreneurship master program at JADS, and Marketing Research New Product Development and Marketing bachelor USE-line. Shantanu has also advised companies in sectors such as FMCG and banking. 

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Research Output

  • Defining the leader and the follower in a two-sided market problem: an inactivity analysis in the food waste industry

    Mullick, S., Raassens, N. & Nijssen, E. J., 2019, Proceedings of the 41st Annual ISMS Marketing Science Conference 2019. INFORMS Institute for Operations Research and the Management Sciences, p. 118 1 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

  • Lost and found: predicting airline baggage at-risk of being mishandled

    van Leeuwen, H., Zhang, Y., Zervanou, K., Mullick, S., Kaymak, U. & de Ruijter, T., Dec 2019, (Accepted/In press) Proceedings of the International Conference on Agents and Artificial Intelligence.

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Open Access
    File
  • Term based semantic clusters for very short text classification

    Paalman, J., Mullick, S., Zervanou, K. & Zhang, Y., 2019, International Conference on Recent Advances in Natural Language Processing in a Deep Learning World, RANLP 2019 - Proceedings. Angelova, G., Mitkov, R., Nikolova, I., Temnikova, I. & Temnikova, I. (eds.). Incoma Ltd, p. 878-887 10 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Open Access
  • 1 Citation (Scopus)
    1 Downloads (Pure)

    Term based semantic clusters for very short text classification

    Paalman, J., Mullick, S., Zervanou, K. & Zhang, Y., 8 Nov 2019. 12 p.

    Research output: Contribution to conferenceAbstract

    Open Access
    File
  • Prizes

    Best Industrial Paper Award

    Herbert van Leeuwen (Recipient), Yingqian Zhang (Recipient), Kalliopi Zervanou (Recipient), Shantanu Mullick (Recipient), Uzay Kaymak (Recipient) & Tom de Ruijter (Recipient), 2020

    Prize: OtherCareer, activity or publication related prizes (lifetime, best paper, poster etc.)Scientific

    Best industrial paper award at 12th International Conference on Agents and AI

    Shantanu Mullick (Recipient), Feb 2020

    Prize: OtherCareer, activity or publication related prizes (lifetime, best paper, poster etc.)Scientific

    Activities

    • 3 Invited talk

    "Impact of Restrictions on Snack Food Advertisements Targeted at Children: Evidence from UK"

    S. Mullick (Speaker)
    23 Nov 2017

    Activity: Talk or presentation typesInvited talkProfessional

    “Evaluating the Role of Income on the Impact of Fat Taxes: A Dynamic Structural Model of Snack Consumption”

    S. Mullick (Speaker)
    12 Nov 2016

    Activity: Talk or presentation typesInvited talkProfessional

    Evaluating the Impact of Fat Taxes: The Need to Account for Purchases for In-Home and Out-of-Home Consumption

    S. Mullick (Speaker)
    19 Oct 2015

    Activity: Talk or presentation typesInvited talkScientific

    Student theses

    Attribution modeling: using conversion value as an alternative attribution measure to understand the customer journey online

    Author: Alblas, R., 30 Apr 2018

    Supervisor: Nijssen, E. (Supervisor 1) & Mullick, S. (Supervisor 2)

    Student thesis: Master

    File

    Influencing customer perceptions and behavior by managing front-line employees: a study on the effects of aesthetic and emotional labor

    Author: Mennen, M., 5 Jul 2017

    Supervisor: Schepers, J. (Supervisor 1), van der Borgh, W. (Supervisor 2) & Mullick, S. (Supervisor 2)

    Student thesis: Master

    File