Projects per year
Personal profile
Research profile
Sarah Gelper is Associate Professor of Marketing Analytics at the Innovation, Technology Entrepreneurship and Marketing group of the TU/e. She holds a Masters degree in Economics and a PhD in Business Statistics, both from the Katholieke Universiteit Leuven. In 2010, she earned a Marie Curie postdoctoral fellowship from the European Union at the Erasmus University Rotterdam. Sarah’s research focuses on quantitative marketing research. She studies the role of social interactions in the new product adoption process. Her research has been published in the marketing field (e.g. Journal of Marketing Research, Management Science, and International Journal of Research in Marketing) as well as in statistics journals (e.g. Annals of Applied Statistics, Journal of Forecasting, Journal of Statistical Planning and Inference).
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Fingerprint
Dive into the research topics where Sarah E.C. Gelper is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 1 Finished
-
Freight Traffic Management as a Service
Kadivar, M. (Project member), Sens, F. (Project communication officer), van Broeckhoven, B. (Project communication officer), Langerak, F. (Project member), van Woensel, T. (Project member), Scheepers, P. (Project Manager), Gelper, S. E. C. (Project Manager) & Baltus, A. (Contact Person invoices)
1/01/20 → 31/12/23
Project: Research direct
-
Competition for attention in online social networks: Implications for seeding strategies
Gelper, S. (Corresponding author), van der Lans, R. (Corresponding author) & van Bruggen, G. (Corresponding author), Feb 2021, In: Management Science. 67, 2, p. 1026-1047 22 p.Research output: Contribution to journal › Article › Academic › peer-review
Open Access43 Citations (Scopus) -
Competitive advertising strategies for programmatic television
Guitart, I. A. (Corresponding author), Hervet, G. & Gelper, S., 1 Jul 2020, In: Journal of the Academy of Marketing Science. 48, 4, p. 753-775 23 p.Research output: Contribution to journal › Article › Academic › peer-review
26 Citations (Scopus) -
Talk bursts: The role of spikes in prerelease word-of-mouth dynamics
Gelper, S. E. C. (Corresponding author), Peres, R. & Eliashberg, J., Dec 2018, In: Journal of Marketing Research. 55, 6, p. 801-817 17 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile48 Citations (Scopus)301 Downloads (Pure) -
Identifying demand effects in a large network of product categories
Gelper, S. E. C., Wilms, I. & Croux, C., 1 Mar 2016, In: Journal of Retailing. 92, 1, p. 25-39 15 p.Research output: Contribution to journal › Article › Academic › peer-review
35 Citations (Scopus)6 Downloads (Pure) -
Sparse least trimmed squares regression for analyzing high-dimensional large data sets
Alfons, A., Croux, C. & Gelper, S. E. C., 2013, In: The Annals of Applied Statistics. 7, 1, p. 226-248 23 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile182 Citations (Scopus)126 Downloads (Pure)
Datasets
-
Exploratory Graph Analysis for Factor Retention: Simulation Results for Continuous and Binary Data
Cosemans, T. (Creator), Rosseel, Y. (Creator) & Gelper, S. (Creator), SAGE Journals, 29 Dec 2021
DOI: 10.25384/sage.c.5770005, https://sage.figshare.com/collections/Exploratory_Graph_Analysis_for_Factor_Retention_Simulation_Results_for_Continuous_and_Binary_Data/5770005
Dataset
Prizes
-
Christer Karlsson Best Paper Award
Eliëns, R. P. C. (Recipient), Eling, K. (Recipient), Gelper, S. E. C. (Recipient) & Langerak, F. (Recipient), 13 Jun 2017
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
-
Industria Education Award Winner 2015
Gelper, S. (Recipient), 2015
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
-
Industria Education Award Winner 2017
Gelper, S. E. C. (Recipient), 2017
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
-
Industria Education Award Winner 2019
Gelper, S. E. C. (Recipient), 2019
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
-
Nominee Education Award 2013: Best Lecturer Business Administration
Gelper, S. (Recipient), 2013
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
-
ITEM academy
Schepers, J. J. L. (Organiser) & Gelper, S. E. C. (Organiser)
2017 → …Activity: Participating in or organising an event types › Workshop, seminar, course or exhibition › Scientific
-
International Journal of Research in Marketing (Journal)
Gelper, S. (Editorial board member)
2015 → …Activity: Publication peer-review and editorial work types › Editorial activity › Scientific