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Personal profile

Research profile

Sarah Gelper is Assistant Professor of Marketing at the Innovation, Technology Entrepreneurship and Marketing group of the TU/e. She holds a Masters degree in Economics and a PhD in Business Statistics, both from the Katholieke Universiteit Leuven. In 2010, she earned a Marie Curie postdoctoral fellowship from the European Union at the Erasmus University Rotterdam. 

Sarah’s research focusses on quantitative marketing research. She studies the role of social interactions in the new product adoption process. Her research has been published in the marketing field (e.g. International Journal of Research in Marketing, Journal of Retailing) as well as in statistics journals (e.g. Annals of Applied Statistics, Journal of Forecasting, Journal of Statistical Planning and Inference)

She teaches Multivariate Statistics in the master program, and Marketing in Action in the New Product Development and Marketing bachelor USE-line.

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

Time series Engineering & Materials Science
Granger Causality Mathematics
Regression Mathematics
Outlier Mathematics
Smoothing Mathematics
Exponential Smoothing Mathematics
Forecast Mathematics
Multivariate Time Series Mathematics

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Research Output 2007 2019

Commitment and decision making in product innovation

Eliëns, R., 24 Jun 2019, (Accepted/In press) Eindhoven: Technische Universiteit Eindhoven. 131 p.

Research output: ThesisPhd Thesis 1 (Research TU/e / Graduation TU/e)Academic

Open Access
Open Access
Data integration
Supply chain
Strategic goals
Business activity
4 Citations (Scopus)

Rational versus intuitive gatekeeping: escalation of commitment in the front end of NPD

Eliëns, R., Eling, K., Gelper, S. & Langerak, F., 4 Oct 2018, In : Journal of Product Innovation Management. 35, 6, p. 890-907

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
Product development
New product development
Escalation of commitment

Stock to profit : adaptive pricing

Tuyishime, V., 11 Oct 2018, Eindhoven: Technische Universiteit Eindhoven.

Research output: ThesisPd Eng ThesisOther research output

Talk bursts: the role of spikes in pre-release word-of-mouth dynamics

Gelper, S. E. C., Peres, R. & Eliashberg, J., 2 May 2018, (Accepted/In press) In : Journal of Marketing Research.

Research output: Contribution to journalArticleAcademicpeer-review

New products
Conceptual framework


Christer Karlsson Best Paper Award

Ramon Eliëns (Recipient), Katrin Eling (Recipient), Sarah Gelper (Recipient) & Fred Langerak (Recipient), 13 Jun 2017

Recognition: OtherCareer, activity or publication related prizes (lifetime, best paper, poster etc.)Scientific

Education Award 2017

Sarah Gelper (Recipient), 2017

Recognition: OtherDiscipline relatedProfessional

Nominee Education Award 2013: Best Lecturer Business Administration

Sarah Gelper (Recipient), 2013

Recognition: OtherCareer, activity or publication related prizes (lifetime, best paper, poster etc.)Scientific

Winner Education Awards 2015: Best Lecturer Master Innovation Management

Sarah Gelper (Recipient), 2015

Recognition: OtherCareer, activity or publication related prizes (lifetime, best paper, poster etc.)Scientific

Activities 2015 2015

  • 1 Editorial activity

International Journal of Research in Marketing (Journal)

Sarah Gelper (Editorial board member)
2015 → …

Activity: Publication peer-review and editorial work typesEditorial activityScientific


Marketing in Action

1/09/15 → …


Methodology for IE Research

1/09/12 → …


Multivariate statistics

1/09/10 → …


Student theses

An evaluation of ordering methods and principles to sell more and waste less in retail stores with manual ordering systems

Author: van Bommel, J., 30 Sep 2016

Supervisor: Broekmeulen, R. (Supervisor 1) & Gelper, S. (Supervisor 2)

Student thesis: Master


Developing a business process family model for the integration of an online sales channel

Author: Pijnenburg, T., 31 Oct 2017

Supervisor: Eshuis, H. (Supervisor 1) & Gelper, S. (Supervisor 2)

Student thesis: Master


Does website appeal matter in the B2B market?

Author: Hakvoort, M., 22 Dec 2017

Supervisor: Gelper, S. (Supervisor 1), Van Gorp, P. (Supervisor 2) & Raassens, N. (Supervisor 2)

Student thesis: Master


Exploring the added value of process analysis techniques in sales

Author: Pennings, T., 31 Aug 2017

Supervisor: van der Borgh, W. (Supervisor 1), Gelper, S. (Supervisor 2) & Nijssen, E. (Supervisor 2)

Student thesis: Master