Research output per year
Research output per year
Personal profile
Research profile
Sarah Gelper is Associate Professor of Marketing Analytics at the Innovation, Technology Entrepreneurship and Marketing group of the TU/e. She holds a Masters degree in Economics and a PhD in Business Statistics, both from the Katholieke Universiteit Leuven. In 2010, she earned a Marie Curie postdoctoral fellowship from the European Union at the Erasmus University Rotterdam.
Sarah’s research focusses on quantitative marketing research. She studies the role of social interactions in the new product adoption process. Her research has been published in the marketing field (e.g. Journal of Marketing Research, International Journal of Research in Marketing, Journal of Retailing) as well as in statistics journals (e.g. Annals of Applied Statistics, Journal of Forecasting, Journal of Statistical Planning and Inference).
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Research output
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Competitive advertising strategies for programmatic television
Guitart, I. A., Hervet, G. & Gelper, S., 1 Jul 2020, In : Journal of the Academy of Marketing Science. 48, 4, p. 753-775 23 p.Research output: Contribution to journal › Article › Academic › peer-review
1 Citation (Scopus) -
Talk bursts: The role of spikes in prerelease word-of-mouth dynamics
Gelper, S. E. C., Peres, R. & Eliashberg, J., Dec 2018, In : Journal of Marketing Research. 55, 6, p. 801-817 17 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile13 Citations (Scopus)61 Downloads (Pure) -
Identifying demand effects in a large network of product categories
Gelper, S. E. C., Wilms, I. & Croux, C., 1 Mar 2016, In : Journal of Retailing. 92, 1, p. 25-39 15 p.Research output: Contribution to journal › Article › Academic › peer-review
17 Citations (Scopus)6 Downloads (Pure) -
Sparse least trimmed squares regression for analyzing high-dimensional large data sets
Alfons, A., Croux, C. & Gelper, S. E. C., 2013, In : The Annals of Applied Statistics. 7, 1, p. 226-248 23 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile81 Citations (Scopus)47 Downloads (Pure) -
Competition for attention in online social networks: Implications for seeding strategies
Gelper, S., van der Lans, R. & van Bruggen, G., Feb 2021, In : Management Science. 67, 2, p. 1026-1047 22 p.Research output: Contribution to journal › Article › Academic › peer-review
Open Access
Prizes
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Christer Karlsson Best Paper Award
R.P.C. Eliëns (Recipient), Eling, Katrin (Recipient), Gelper, Sarah E.C. (Recipient) & Langerak, Fred (Recipient), 13 Jun 2017
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
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Industria Education Award Winner 2015
Gelper, Sarah E.C. (Recipient), 2015
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
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Industria Education Award Winner 2017
Gelper, Sarah E.C. (Recipient), 2017
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
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Industria Education Award Winner 2019
Gelper, Sarah E.C. (Recipient), 2019
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
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Nominee Education Award 2013: Best Lecturer Business Administration
Gelper, Sarah E.C. (Recipient), 2013
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
Activities
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ITEM academy
Jeroen J.L. Schepers (Organiser) & Sarah E.C. Gelper (Organiser)
2017 → …Activity: Participating in or organising an event types › Workshop, seminar, course or exhibition › Scientific
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International Journal of Research in Marketing (Journal)
Sarah Gelper (Editorial board member)
2015 → …Activity: Publication peer-review and editorial work types › Editorial activity › Scientific