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Personal profile

Biography

Biography

Sarah Gelper is Assistant Professor of Marketing at the Innovation, Technology Entrepreneurship and Marketing group of the TU/e. She holds a Masters degree in Economics and a PhD in Business Statistics, both from the Katholieke Universiteit Leuven. In 2010, she earned a Marie Curie postdoctoral fellowship from the European Union at the Erasmus University Rotterdam.

Sarah’s research focusses on quantitative marketing research. She studies the role of social interactions in the new product adoption process. Her research has been published in the marketing field (e.g. International Journal of Research in Marketing, Journal of Retailing) as well as in statistics journals (e.g. Annals of Applied Statistics, Journal of Forecasting, Journal of Statistical Planning and Inference).

She teaches Multivariate Statistics in the master program, and Marketing in Action in the New Product Development and Marketing bachelor USE-line.

Biography

Sarah Gelper is Assistant Professor of Marketing at the Innovation, Technology Entrepreneurship and Marketing group of the TU/e. She holds a Masters degree in Economics and a PhD in Business Statistics, both from the Katholieke Universiteit Leuven. In 2010, she earned a Marie Curie postdoctoral fellowship from the European Union at the Erasmus University Rotterdam.

Sarah’s research focusses on quantitative marketing research. She studies the role of social interactions in the new product adoption process. Her research has been published in the marketing field (e.g. International Journal of Research in Marketing, Journal of Retailing) as well as in statistics journals (e.g. Annals of Applied Statistics, Journal of Forecasting, Journal of Statistical Planning and Inference).

She teaches Multivariate Statistics in the master program, and Marketing in Action in the New Product Development and Marketing bachelor USE-line.

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

Time series Engineering & Materials Science
Granger Causality Mathematics
Regression Mathematics
Outlier Mathematics
Smoothing Mathematics
Exponential Smoothing Mathematics
Forecast Mathematics
Multivariate Time Series Mathematics

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Research Output 2007 2018

  • 269 Citations
  • 17 Article
  • 2 Conference contribution
  • 1 Pd Eng Thesis

Rational Versus Intuitive Gatekeeping: Escalation of Commitment in the Front End of NPD

Eliëns, R., Eling, K., Gelper, S. & Langerak, F., 4 Oct 2018, In : Journal of Product Innovation Management. p. 890-907

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
Product development
Gatekeeper
Front-end
New product development
Thinking styles

Stock to profit : adaptive pricing

Tuyishime, V., Aug 2018, (Accepted/In press) Eindhoven: Technische Universiteit Eindhoven.

Research output: ThesisPd Eng ThesisOther research output

Talk bursts: the role of spikes in pre-release word-of-mouth dynamics

Gelper, S. E. C., Peres, R. & Eliashberg, J., 2 May 2018, (Accepted/In press) In : Journal of Marketing Research.

Research output: Contribution to journalArticleAcademicpeer-review

Word-of-mouth
Sentiment
New products
Hollywood
Conceptual framework

Failure-based learning in concurrent product innovation

Alblas, A. A., Gelper, S. E. C. & Langerak, F., 2017, Proceedings of the XXIII Organization Science Winter Conference.

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Point of no return: Escalation in new product development

Eliëns, R. P. C., Eling, K., Gelper, S. E. C. & Langerak, F., 2017, Proceedings of the 24th Innovation and Product Development Management Conference, june 11-13, 2017, Reyjavik, Iceland. 18 p.

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Prizes

Christer Karlsson Best Paper Award

Ramon Eliëns (Recipient), Katrin Eling (Recipient), Sarah Gelper (Recipient) & Fred Langerak (Recipient), 13 Jun 2017

Recognition: OtherCareer, activity or publication related prizes (lifetime, best paper, poster etc.)Scientific

Education Award 2017

Sarah Gelper (Recipient), 2017

Recognition: OtherDiscipline relatedProfessional

Nominee Education Award 2013: Best Lecturer Business Administration

Sarah Gelper (Recipient), 2013

Recognition: OtherCareer, activity or publication related prizes (lifetime, best paper, poster etc.)Scientific

Winner Education Awards 2015: Best Lecturer Master Innovation Management

Sarah Gelper (Recipient), 2015

Recognition: OtherCareer, activity or publication related prizes (lifetime, best paper, poster etc.)Scientific

Activities 2015 2015

  • 1 Editorial activity

International Journal of Research in Marketing (Journal)

Gelper, S. (Editorial board member)
2015 → …

Activity: Editorial activityScientific

Courses

Marketing in Action

1/09/15 → …

Course

Methodology for IE Research

1/09/12 → …

Course

Multivariate statistics

1/09/10 → …

Course

Student theses

An evaluation of ordering methods and principles to sell more and waste less in retail stores with manual ordering systems

Author: van Bommel, J., 30 Sep 2016

Supervisor: Broekmeulen, R. (Supervisor 1) & Gelper, S. (Supervisor 2)

Student thesis: Master

File

Developing a business process family model for the integration of an online sales channel

Author: Pijnenburg, T., 31 Oct 2017

Supervisor: Eshuis, H. (Supervisor 1) & Gelper, S. (Supervisor 2)

Student thesis: Master

File

Does website appeal matter in the B2B market?

Author: Hakvoort, M., 22 Dec 2017

Supervisor: Gelper, S. (Supervisor 1), Van Gorp, P. (Supervisor 2) & Raassens, N. (Supervisor 2)

Student thesis: Master

File

Exploring the added value of process analysis techniques in sales

Author: Pennings, T., 31 Aug 2017

Supervisor: van der Borgh, W. (Supervisor 1), Gelper, S. (Supervisor 2) & Nijssen, E. (Supervisor 2)

Student thesis: Master

File