Research Output per year
Personal profile
Research profile
Sarah Gelper is Associate Professor of Marketing Analytics at the Innovation, Technology Entrepreneurship and Marketing group of the TU/e. She holds a Masters degree in Economics and a PhD in Business Statistics, both from the Katholieke Universiteit Leuven. In 2010, she earned a Marie Curie postdoctoral fellowship from the European Union at the Erasmus University Rotterdam.
Sarah’s research focusses on quantitative marketing research. She studies the role of social interactions in the new product adoption process. Her research has been published in the marketing field (e.g. Journal of Marketing Research, International Journal of Research in Marketing, Journal of Retailing) as well as in statistics journals (e.g. Annals of Applied Statistics, Journal of Forecasting, Journal of Statistical Planning and Inference).
Fingerprint Dive into the research topics where Sarah E.C. Gelper is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
Time series
Mathematics
Regression
Mathematics
Outlier
Mathematics
Least Trimmed Squares
Mathematics
Exponential Smoothing
Mathematics
Granger Causality
Mathematics
Multivariate Time Series
Mathematics
Breakdown Point
Mathematics
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2007 2019
Competition for attention in online social networks: Implications for seeding strategies
Gelper, S. E. C., van der Lans, R. & van Bruggen, G., Dec 2019, (Accepted/In press) In : Management Science.Research output: Contribution to journal › Article › Academic › peer-review
Online social networks
Connectivity
Social media
Interaction
Game-theoretic models
Competitive advertising strategies for programmatic television
Guitart, I. A., Hervet, G. & Gelper, S., 14 Sep 2019, In : Journal of the Academy of Marketing Science. 23 p.Research output: Contribution to journal › Article › Academic › peer-review
Advertising strategy
Competitors
Placement
Avoidance
Schedule
Talk bursts: The role of spikes in prerelease word-of-mouth dynamics
Gelper, S. E. C., Peres, R. & Eliashberg, J., Dec 2018, In : Journal of Marketing Research. 55, 6, p. 801-817 17 p.Research output: Contribution to journal › Article › Academic › peer-review
Open Access
File
14
Citations
(Scopus)
6
Downloads
(Pure)
Identifying demand effects in a large network of product categories
Gelper, S. E. C., Wilms, I. & Croux, C., 1 Mar 2016, In : Journal of Retailing. 92, 1, p. 25-39 15 p.Research output: Contribution to journal › Article › Academic › peer-review
Product category
Retailers
Substitute
Marketing mix
Vector autoregressive
62
Citations
(Scopus)
36
Downloads
(Pure)
Sparse least trimmed squares regression for analyzing high-dimensional large data sets
Alfons, A., Croux, C. & Gelper, S. E. C., 2013, In : The Annals of Applied Statistics. 7, 1, p. 226-248 23 p.Research output: Contribution to journal › Article › Academic › peer-review
Open Access
File
Least Trimmed Squares
High-dimensional Data
Large Data Sets
Regression
Gene expression
Prizes
Christer Karlsson Best Paper Award
R.P.C. Eliëns (Recipient), K. Eling (Recipient), S.E.C. Gelper (Recipient) & F. Langerak (Recipient), 13 Jun 2017
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
Nominee Education Award 2013: Best Lecturer Business Administration
Sarah Gelper (Recipient), 2013
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
Winner Education Awards 2015: Best Lecturer Master Innovation Management
Sarah Gelper (Recipient), 2015
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
Activities 2015 2015
- 1 Editorial activity
International Journal of Research in Marketing (Journal)
Sarah Gelper (Editorial board member)2015 → …
Activity: Publication peer-review and editorial work types › Editorial activity › Scientific
Courses
Student theses
Agile innovation portfolio management: explanatory study in how innovation portfolio management including agile methods is performed
Author: van Zuidam, S., 30 Aug 2019Supervisor: Gelper, S. (Supervisor 1), Langerak, F. (Supervisor 2) & Walrave, B. (Supervisor 2)
Student thesis: Master
File
Aligning the retailer and wholesaler sales strategy in the sportswear goods industry
Author: Pinzon Romero, J., 31 Jul 2019Supervisor: Mutlu, N. (Supervisor 1) & Gelper, S. (Supervisor 2)
Student thesis: Master
File
An evaluation of ordering methods and principles to sell more and waste less in retail stores with manual ordering systems
Author: van Bommel, J., 30 Sep 2016Supervisor: Broekmeulen, R. (Supervisor 1) & Gelper, S. (Supervisor 2)
Student thesis: Master
File
Developing a business process family model for the integration of an online sales channel
Author: Pijnenburg, T., 31 Oct 2017Supervisor: Eshuis, H. (Supervisor 1) & Gelper, S. (Supervisor 2)
Student thesis: Master
File
Does website appeal matter in the B2B market?
Author: Hakvoort, M., 22 Dec 2017Supervisor: Gelper, S. (Supervisor 1), Van Gorp, P. (Supervisor 2) & Raassens, N. (Supervisor 2)
Student thesis: Master
File