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Personal profile

Research profile

Sarah Gelper is Assistant Professor of Marketing at the Innovation, Technology Entrepreneurship and Marketing group of the TU/e. She holds a Masters degree in Economics and a PhD in Business Statistics, both from the Katholieke Universiteit Leuven. In 2010, she earned a Marie Curie postdoctoral fellowship from the European Union at the Erasmus University Rotterdam. 

Sarah’s research focusses on quantitative marketing research. She studies the role of social interactions in the new product adoption process. Her research has been published in the marketing field (e.g. International Journal of Research in Marketing, Journal of Retailing) as well as in statistics journals (e.g. Annals of Applied Statistics, Journal of Forecasting, Journal of Statistical Planning and Inference)

She teaches Multivariate Statistics in the master program, and Marketing in Action in the New Product Development and Marketing bachelor USE-line.

Fingerprint Dive into the research topics where Sarah E.C. Gelper is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Time series Engineering & Materials Science
Granger Causality Mathematics
Regression Mathematics
Outlier Mathematics
Smoothing Mathematics
Exponential Smoothing Mathematics
Forecast Mathematics
Multivariate Time Series Mathematics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2007 2019

Commitment and decision making in product innovation

Eliëns, R. P. C., 24 Jun 2019, Eindhoven: Technische Universiteit Eindhoven. 131 p.

Research output: ThesisPhd Thesis 1 (Research TU/e / Graduation TU/e)Academic

Open Access
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Open Access
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Data integration
Supply chain
Economists
Strategic goals
Business activity
5 Citations (Scopus)

Rational versus intuitive gatekeeping: Escalation of commitment in the front end of NPD

Eliëns, R., Eling, K., Gelper, S. & Langerak, F., 4 Oct 2018, In : Journal of Product Innovation Management. 35, 6, p. 890-907

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
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Product development
Front-end
Escalation of commitment
Gatekeeper
New product development

Stock to profit : adaptive pricing

Tuyishime, V., 11 Oct 2018, Eindhoven: Technische Universiteit Eindhoven.

Research output: ThesisPd Eng ThesisAcademic

Talk bursts: the role of spikes in prerelease word-of-mouth dynamics

Gelper, S. E. C., Peres, R. & Eliashberg, J., Dec 2018, In : Journal of Marketing Research. 55, 6, p. 801-817 17 p.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
File

Prizes

Christer Karlsson Best Paper Award

R.P.C. Eliëns (Recipient), Katrin Eling (Recipient), Sarah Gelper (Recipient) & Fred Langerak (Recipient), 13 Jun 2017

Recognition: OtherCareer, activity or publication related prizes (lifetime, best paper, poster etc.)Scientific

Education Award 2017

Sarah Gelper (Recipient), 2017

Recognition: OtherDiscipline relatedProfessional

Nominee Education Award 2013: Best Lecturer Business Administration

Sarah Gelper (Recipient), 2013

Recognition: OtherCareer, activity or publication related prizes (lifetime, best paper, poster etc.)Scientific

Winner Education Awards 2015: Best Lecturer Master Innovation Management

Sarah Gelper (Recipient), 2015

Recognition: OtherCareer, activity or publication related prizes (lifetime, best paper, poster etc.)Scientific

Activities 2015 2015

  • 1 Editorial activity

International Journal of Research in Marketing (Journal)

Sarah Gelper (Editorial board member)
2015 → …

Activity: Publication peer-review and editorial work typesEditorial activityScientific

Courses

Marketing in Action

1/09/15 → …

Course

Methodology for IE Research

1/09/12 → …

Course

Multivariate statistics

1/09/10 → …

Course

Student theses

Aligning the retailer and wholesaler sales strategy in the sportswear goods industry

Author: Pinzon Romero, J., 31 Jul 2019

Supervisor: Mutlu, N. (Supervisor 1) & Gelper, S. (Supervisor 2)

Student thesis: Master

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An evaluation of ordering methods and principles to sell more and waste less in retail stores with manual ordering systems

Author: van Bommel, J., 30 Sep 2016

Supervisor: Broekmeulen, R. (Supervisor 1) & Gelper, S. (Supervisor 2)

Student thesis: Master

File

Developing a business process family model for the integration of an online sales channel

Author: Pijnenburg, T., 31 Oct 2017

Supervisor: Eshuis, H. (Supervisor 1) & Gelper, S. (Supervisor 2)

Student thesis: Master

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Does website appeal matter in the B2B market?

Author: Hakvoort, M., 22 Dec 2017

Supervisor: Gelper, S. (Supervisor 1), Van Gorp, P. (Supervisor 2) & Raassens, N. (Supervisor 2)

Student thesis: Master

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