• 348 Citations
20072020

Research output per year

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Personal profile

Research profile

Sarah Gelper is Associate Professor of Marketing Analytics at the Innovation, Technology Entrepreneurship and Marketing group of the TU/e. She holds a Masters degree in Economics and a PhD in Business Statistics, both from the Katholieke Universiteit Leuven. In 2010, she earned a Marie Curie postdoctoral fellowship from the European Union at the Erasmus University Rotterdam. 

Sarah’s research focusses on quantitative marketing research. She studies the role of social interactions in the new product adoption process. Her research has been published in the marketing field (e.g. Journal of Marketing Research, International Journal of Research in Marketing, Journal of Retailing) as well as in statistics journals (e.g. Annals of Applied Statistics, Journal of Forecasting, Journal of Statistical Planning and Inference)


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Research Output

  • 348 Citations
  • 21 Article
  • 1 Report
  • 1 Conference contribution

Competition for attention in online social networks: Implications for seeding strategies

Gelper, S. E. C., van der Lans, R. & van Bruggen, G., Dec 2019, (Accepted/In press) In : Management Science.

Research output: Contribution to journalArticleAcademicpeer-review

  • Competitive advertising strategies for programmatic television

    Guitart, I. A., Hervet, G. & Gelper, S., 14 Sep 2019, In : Journal of the Academy of Marketing Science. 23 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  • Talk bursts: The role of spikes in prerelease word-of-mouth dynamics

    Gelper, S. E. C., Peres, R. & Eliashberg, J., Dec 2018, In : Journal of Marketing Research. 55, 6, p. 801-817 17 p.

    Research output: Contribution to journalArticleAcademicpeer-review

    Open Access
    File
    28 Downloads (Pure)

    Identifying demand effects in a large network of product categories

    Gelper, S. E. C., Wilms, I. & Croux, C., 1 Mar 2016, In : Journal of Retailing. 92, 1, p. 25-39 15 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  • 14 Citations (Scopus)
    6 Downloads (Pure)

    Sparse least trimmed squares regression for analyzing high-dimensional large data sets

    Alfons, A., Croux, C. & Gelper, S. E. C., 2013, In : The Annals of Applied Statistics. 7, 1, p. 226-248 23 p.

    Research output: Contribution to journalArticleAcademicpeer-review

    Open Access
    File
  • 63 Citations (Scopus)
    37 Downloads (Pure)

    Prizes

    Christer Karlsson Best Paper Award

    R.P.C. Eliëns (Recipient), K. Eling (Recipient), S.E.C. Gelper (Recipient) & F. Langerak (Recipient), 13 Jun 2017

    Prize: OtherCareer, activity or publication related prizes (lifetime, best paper, poster etc.)Scientific

    Education Award 2017

    S.E.C. Gelper (Recipient), 2017

    Prize: OtherDiscipline relatedProfessional

    Nominee Education Award 2013: Best Lecturer Business Administration

    Sarah Gelper (Recipient), 2013

    Prize: OtherCareer, activity or publication related prizes (lifetime, best paper, poster etc.)Scientific

    Winner Education Awards 2015: Best Lecturer Master Innovation Management

    Sarah Gelper (Recipient), 2015

    Prize: OtherCareer, activity or publication related prizes (lifetime, best paper, poster etc.)Scientific

    Activities

    • 1 Workshop, seminar, course or exhibition
    • 1 Editorial activity

    ITEM academy

    Jeroen J.L. Schepers (Organiser), Sarah E.C. Gelper (Organiser)
    2017 → …

    Activity: Participating in or organising an event typesWorkshop, seminar, course or exhibitionScientific

    International Journal of Research in Marketing (Journal)

    Sarah Gelper (Editorial board member)
    2015 → …

    Activity: Publication peer-review and editorial work typesEditorial activityScientific

    Courses

    Marketing in Action

    1/09/15 → …

    Course

    Multivariate statistics

    1/09/10 → …

    Course

    Statistics for IE

    1/09/14 → …

    Course

    Student theses

    Agile innovation portfolio management: explanatory study in how innovation portfolio management including agile methods is performed

    Author: van Zuidam, S., 30 Aug 2019

    Supervisor: Gelper, S. (Supervisor 1), Langerak, F. (Supervisor 2) & Walrave, B. (Supervisor 2)

    Student thesis: Master

    File

    Aligning the retailer and wholesaler sales strategy in the sportswear goods industry

    Author: Pinzon Romero, J., 31 Jul 2019

    Supervisor: Mutlu, N. (Supervisor 1) & Gelper, S. (Supervisor 2)

    Student thesis: Master

    File

    An evaluation of ordering methods and principles to sell more and waste less in retail stores with manual ordering systems

    Author: van Bommel, J., 30 Sep 2016

    Supervisor: Broekmeulen, R. (Supervisor 1) & Gelper, S. (Supervisor 2)

    Student thesis: Master

    File

    Developing a business process family model for the integration of an online sales channel

    Author: Pijnenburg, T., 31 Oct 2017

    Supervisor: Eshuis, H. (Supervisor 1) & Gelper, S. (Supervisor 2)

    Student thesis: Master

    File

    Does website appeal matter in the B2B market?

    Author: Hakvoort, M., 22 Dec 2017

    Supervisor: Gelper, S. (Supervisor 1), Van Gorp, P. (Supervisor 2) & Raassens, N. (Supervisor 2)

    Student thesis: Master

    File