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Personal profile

Research profile

Sarah Gelper is Associate Professor of Marketing Analytics at the Innovation, Technology Entrepreneurship and Marketing group of the TU/e. She holds a Masters degree in Economics and a PhD in Business Statistics, both from the Katholieke Universiteit Leuven. In 2010, she earned a Marie Curie postdoctoral fellowship from the European Union at the Erasmus University Rotterdam. 

Sarah’s research focusses on quantitative marketing research. She studies the role of social interactions in the new product adoption process. Her research has been published in the marketing field (e.g. Journal of Marketing Research, International Journal of Research in Marketing, Journal of Retailing) as well as in statistics journals (e.g. Annals of Applied Statistics, Journal of Forecasting, Journal of Statistical Planning and Inference)


Fingerprint Dive into the research topics where Sarah E.C. Gelper is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Time series Mathematics
Regression Mathematics
Outlier Mathematics
Least Trimmed Squares Mathematics
Exponential Smoothing Mathematics
Granger Causality Mathematics
Multivariate Time Series Mathematics
Breakdown Point Mathematics

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Research Output 2007 2019

  • 345 Citations
  • 20 Article
  • 1 Report
  • 1 Conference contribution

Competition for attention in online social networks: Implications for seeding strategies

Gelper, S. E. C., van der Lans, R. & van Bruggen, G., Dec 2019, (Accepted/In press) In : Management Science.

Research output: Contribution to journalArticleAcademicpeer-review

Online social networks
Connectivity
Social media
Interaction
Game-theoretic models

Competitive advertising strategies for programmatic television

Guitart, I. A., Hervet, G. & Gelper, S., 14 Sep 2019, In : Journal of the Academy of Marketing Science. 23 p.

Research output: Contribution to journalArticleAcademicpeer-review

Advertising strategy
Competitors
Placement
Avoidance
Schedule
26 Downloads (Pure)

Talk bursts: The role of spikes in prerelease word-of-mouth dynamics

Gelper, S. E. C., Peres, R. & Eliashberg, J., Dec 2018, In : Journal of Marketing Research. 55, 6, p. 801-817 17 p.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
File
14 Citations (Scopus)
6 Downloads (Pure)

Identifying demand effects in a large network of product categories

Gelper, S. E. C., Wilms, I. & Croux, C., 1 Mar 2016, In : Journal of Retailing. 92, 1, p. 25-39 15 p.

Research output: Contribution to journalArticleAcademicpeer-review

Product category
Retailers
Substitute
Marketing mix
Vector autoregressive
62 Citations (Scopus)
36 Downloads (Pure)

Sparse least trimmed squares regression for analyzing high-dimensional large data sets

Alfons, A., Croux, C. & Gelper, S. E. C., 2013, In : The Annals of Applied Statistics. 7, 1, p. 226-248 23 p.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
File
Least Trimmed Squares
High-dimensional Data
Large Data Sets
Regression
Gene expression

Prizes

Christer Karlsson Best Paper Award

R.P.C. Eliëns (Recipient), K. Eling (Recipient), S.E.C. Gelper (Recipient) & F. Langerak (Recipient), 13 Jun 2017

Prize: OtherCareer, activity or publication related prizes (lifetime, best paper, poster etc.)Scientific

Education Award 2017

S.E.C. Gelper (Recipient), 2017

Prize: OtherDiscipline relatedProfessional

Nominee Education Award 2013: Best Lecturer Business Administration

Sarah Gelper (Recipient), 2013

Prize: OtherCareer, activity or publication related prizes (lifetime, best paper, poster etc.)Scientific

Winner Education Awards 2015: Best Lecturer Master Innovation Management

Sarah Gelper (Recipient), 2015

Prize: OtherCareer, activity or publication related prizes (lifetime, best paper, poster etc.)Scientific

Activities 2015 2015

  • 1 Editorial activity

International Journal of Research in Marketing (Journal)

Sarah Gelper (Editorial board member)
2015 → …

Activity: Publication peer-review and editorial work typesEditorial activityScientific

Courses

Marketing in Action

1/09/15 → …

Course

Multivariate statistics

1/09/10 → …

Course

Statistics for IE

1/09/14 → …

Course

Student theses

Agile innovation portfolio management: explanatory study in how innovation portfolio management including agile methods is performed

Author: van Zuidam, S., 30 Aug 2019

Supervisor: Gelper, S. (Supervisor 1), Langerak, F. (Supervisor 2) & Walrave, B. (Supervisor 2)

Student thesis: Master

File

Aligning the retailer and wholesaler sales strategy in the sportswear goods industry

Author: Pinzon Romero, J., 31 Jul 2019

Supervisor: Mutlu, N. (Supervisor 1) & Gelper, S. (Supervisor 2)

Student thesis: Master

File

An evaluation of ordering methods and principles to sell more and waste less in retail stores with manual ordering systems

Author: van Bommel, J., 30 Sep 2016

Supervisor: Broekmeulen, R. (Supervisor 1) & Gelper, S. (Supervisor 2)

Student thesis: Master

File

Developing a business process family model for the integration of an online sales channel

Author: Pijnenburg, T., 31 Oct 2017

Supervisor: Eshuis, H. (Supervisor 1) & Gelper, S. (Supervisor 2)

Student thesis: Master

File

Does website appeal matter in the B2B market?

Author: Hakvoort, M., 22 Dec 2017

Supervisor: Gelper, S. (Supervisor 1), Van Gorp, P. (Supervisor 2) & Raassens, N. (Supervisor 2)

Student thesis: Master

File