Research Output per year
Personal profile
Biography
Biography
Sarah Gelper is Assistant Professor of Marketing at the Innovation, Technology Entrepreneurship and Marketing group of the TU/e. She holds a Masters degree in Economics and a PhD in Business Statistics, both from the Katholieke Universiteit Leuven. In 2010, she earned a Marie Curie postdoctoral fellowship from the European Union at the Erasmus University Rotterdam.
Sarah’s research focusses on quantitative marketing research. She studies the role of social interactions in the new product adoption process. Her research has been published in the marketing field (e.g. International Journal of Research in Marketing, Journal of Retailing) as well as in statistics journals (e.g. Annals of Applied Statistics, Journal of Forecasting, Journal of Statistical Planning and Inference).
She teaches Multivariate Statistics in the master program, and Marketing in Action in the New Product Development and Marketing bachelor USE-line.
Biography
Sarah Gelper is Assistant Professor of Marketing at the Innovation, Technology Entrepreneurship and Marketing group of the TU/e. She holds a Masters degree in Economics and a PhD in Business Statistics, both from the Katholieke Universiteit Leuven. In 2010, she earned a Marie Curie postdoctoral fellowship from the European Union at the Erasmus University Rotterdam.
Sarah’s research focusses on quantitative marketing research. She studies the role of social interactions in the new product adoption process. Her research has been published in the marketing field (e.g. International Journal of Research in Marketing, Journal of Retailing) as well as in statistics journals (e.g. Annals of Applied Statistics, Journal of Forecasting, Journal of Statistical Planning and Inference).
She teaches Multivariate Statistics in the master program, and Marketing in Action in the New Product Development and Marketing bachelor USE-line.
Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.
Time series
Engineering & Materials Science
Granger Causality
Mathematics
Regression
Mathematics
Outlier
Mathematics
Smoothing
Mathematics
Exponential Smoothing
Mathematics
Forecast
Mathematics
Multivariate Time Series
Mathematics
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2007 2018
Rational versus intuitive gatekeeping: escalation of commitment in the front end of NPD
Eliëns, R., Eling, K., Gelper, S. & Langerak, F., 4 Oct 2018, In : Journal of Product Innovation Management. 35, 6, p. 890-907Research output: Contribution to journal › Article › Academic › peer-review
Open Access
File
Product development
New product development
Front-end
Gatekeeping
Escalation of commitment
Stock to profit : adaptive pricing
Tuyishime, V., Aug 2018, (Accepted/In press) Eindhoven: Technische Universiteit Eindhoven.Research output: Thesis › Pd Eng Thesis › Other research output
Talk bursts: the role of spikes in pre-release word-of-mouth dynamics
Gelper, S. E. C., Peres, R. & Eliashberg, J., 2 May 2018, (Accepted/In press) In : Journal of Marketing Research.Research output: Contribution to journal › Article › Academic › peer-review
Word-of-mouth
Sentiment
New products
Hollywood
Conceptual framework
Failure-based learning in concurrent product innovation
Alblas, A. A., Gelper, S. E. C. & Langerak, F., 2017, Proceedings of the XXIII Organization Science Winter Conference.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review
Point of no return: Escalation in new product development
Eliëns, R. P. C., Eling, K., Gelper, S. E. C. & Langerak, F., 2017, Proceedings of the 24th Innovation and Product Development Management Conference, june 11-13, 2017, Reyjavik, Iceland. 18 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review
Prizes
Christer Karlsson Best Paper Award
Ramon Eliëns (Recipient), Katrin Eling (Recipient), Sarah Gelper (Recipient) & Fred Langerak (Recipient), 13 Jun 2017
Recognition: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
Education Award 2017
Sarah Gelper (Recipient), 2017
Recognition: Other › Discipline related › Professional
Nominee Education Award 2013: Best Lecturer Business Administration
Sarah Gelper (Recipient), 2013
Recognition: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
Winner Education Awards 2015: Best Lecturer Master Innovation Management
Sarah Gelper (Recipient), 2015
Recognition: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
Activities 2015 2015
- 1 Editorial activity
International Journal of Research in Marketing (Journal)
Gelper, S. (Editorial board member)2015 → …
Activity: Publication peer-review and editorial work › Editorial activity › Scientific
Courses
Student theses
An evaluation of ordering methods and principles to sell more and waste less in retail stores with manual ordering systems
Author: van Bommel, J., 30 Sep 2016Supervisor: Broekmeulen, R. (Supervisor 1) & Gelper, S. (Supervisor 2)
Student thesis: Master
File
Developing a business process family model for the integration of an online sales channel
Author: Pijnenburg, T., 31 Oct 2017Supervisor: Eshuis, H. (Supervisor 1) & Gelper, S. (Supervisor 2)
Student thesis: Master
File
Does website appeal matter in the B2B market?
Author: Hakvoort, M., 22 Dec 2017Supervisor: Gelper, S. (Supervisor 1), Van Gorp, P. (Supervisor 2) & Raassens, N. (Supervisor 2)
Student thesis: Master
File
Evaluating business process performance based on process mining: analyzing process mining output to evaluate and interpret the performance of business processes
Author: van den Ingh, L., 31 May 2016Supervisor: Eshuis, H. (Supervisor 1) & Gelper, S. (Supervisor 2)
Student thesis: Master
File
Exploring the added value of process analysis techniques in sales
Author: Pennings, T., 31 Aug 2017Supervisor: van der Borgh, W. (Supervisor 1), Gelper, S. (Supervisor 2) & Nijssen, E. (Supervisor 2)
Student thesis: Master
File