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Personal profile


“Retailers offer an ever increasing variety of products. It will remain a challenge to do this in a cost-effective and sustainable way. By developing new concepts and algorithms, I hope that they can sell more and waste less at the same time.”

Research profile

Rob Broekmeulen is an Assistant Professor at the department of Operations, Planning, Accounting and Control, Eindhoven University of Technology (TU/e). Rob’s research interests cover all aspects of operations management in retail supply chains, with a focus on perishable goods. Areas of expertise include retail operations management, food production and inventory control, and warehouse management.

Examples of interesting new concepts are the use of excess shelf space to smooth the workload in the retail supply chain and the Estimated Withdrawal & Aging (EWA) inventory control policy for perishables. Excess shelf space in a store allows advancing orders, such that the capacity needed for transportation and handling is reduced. The EWA policy makes it possible to order right quantities at the right time to achieve the target service level with the lowest amount of waste.

Academic background

Rob Broekmeulen graduated as a biotechnology engineer in 1986 at Wageningen University. After his graduation, he worked as an Assistant Professor at Wageningen University’s  Department of Mathematics for four years. Subsequently, he worked as senior researcher at the Agrotechnological Research Institute until 1997. At this institute, he worked on new concepts for the supply chains for vegetables and fruits. He received his PhD for research on distribution centers for perishables. His background in microbiology, physiology and genetics gives him a good understanding of the quality issues of food. This knowledge helps in analyzing and designing better supply chains for food.

In addition to his work at TU/e, Rob also teaches Demand & Supply Chain Management (DSCM) at Erasmus University Rotterdam.

Fingerprint Dive into the research topics where Rob A.C.M. Broekmeulen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 4 Similar Profiles
Retail stores Engineering & Materials Science
Inventory control Engineering & Materials Science
Sales Engineering & Materials Science
Lead Engineering & Materials Science
Cost reduction Engineering & Materials Science
Supply chains Engineering & Materials Science
Supply Chain Mathematics
Costs Engineering & Materials Science

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1998 2019

  • 591 Citations
  • 18 Article
  • 14 Report
  • 6 Chapter
  • 1 Phd Thesis 2 (Research NOT TU/e / Graduation TU/e)
5 Citations (Scopus)
108 Downloads (Pure)

Decision support for selecting the optimal product unpacking location in a retail supply chain

Broekmeulen, R. A. C. M., Sternbeck, M., van Donselaar, K. H. & Kuhn, H., 2017, In : European Journal of Operational Research. 259, 1, p. 84–99 16 p.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
Distribution Center
Decision Support
Supply Chain
Supply chains
20 Citations (Scopus)
17 Downloads (Pure)
Inventory control
Control systems
Linear regression
25 Citations (Scopus)
15 Downloads (Pure)
Computer simulation
Perishable products
64 Citations (Scopus)
9 Downloads (Pure)

Ordering behavior in retail stores and implications for automated replenishment

Donselaar, van, K. H., Gaur, V., Woensel, van, T., Broekmeulen, R. A. C. M. & Fransoo, J. C., 2010, In : Management Science. 56, 5, p. 766-784 19 p.

Research output: Contribution to journalArticleAcademicpeer-review

Retail stores
Shelf space
85 Citations (Scopus)
29 Downloads (Pure)
Inventory control
Cost reduction
Radio frequency identification (RFID)
Information technology


Valorisation award 2020 IEIS

Karel H. van Donselaar (Recipient) & Rob A.C.M. Broekmeulen (Recipient), 19 Dec 2019

Prize: TU/eFellowScientific

Activities 2018 2018

  • 1 Workshop, seminar, course or exhibition

3rd EURO Group Meeting on Retail Operations

K.H. van Donselaar (Organiser), R.A.C.M. Broekmeulen (Organiser)
23 May 201825 May 2018

Activity: Participating in or organising an event typesWorkshop, seminar, course or exhibitionScientific


Project and process management

1/09/06 → …


Retail operations

1/09/06 → …


Warehouse Operations Management

1/09/19 → …


Student theses

A blockchain-based supply chain contract: an analysis to the development of a supply chain contract on a blockchain

Author: Korsten, K., 27 Sep 2019

Supervisor: Huang, B. (Supervisor 1) & Broekmeulen, R. (Supervisor 2)

Student thesis: Master


Activity cost analysis and cost-to-serve performance measurement

Author: Kuijvenhoven, W., 31 Aug 2015

Supervisor: Reindorp, M. (Supervisor 1) & Broekmeulen, R. (Supervisor 2)

Student thesis: Master


Analyse en herontwerp van het geautomatiseerde orderverwerkingssysteem bij de Etam Groep

Author: Steenbakkers, A., 30 Jun 2008

Supervisor: Broekmeulen, R. (Supervisor 1) & van Ooijen, H. (Supervisor 2)

Student thesis: Master