• 599 Citations

Research output per year

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Personal profile


“Retailers offer an ever increasing variety of products. It will remain a challenge to do this in a cost-effective and sustainable way. By developing new concepts and algorithms, I hope that they can sell more and waste less at the same time.”

Research profile

Rob Broekmeulen is an Assistant Professor at the department of Operations, Planning, Accounting and Control, Eindhoven University of Technology (TU/e). Rob’s research interests cover all aspects of operations management in retail supply chains, with a focus on perishable goods. Areas of expertise include retail operations management, food production and inventory control, and warehouse management.

Examples of interesting new concepts are the use of excess shelf space to smooth the workload in the retail supply chain and the Estimated Withdrawal & Aging (EWA) inventory control policy for perishables. Excess shelf space in a store allows advancing orders, such that the capacity needed for transportation and handling is reduced. The EWA policy makes it possible to order right quantities at the right time to achieve the target service level with the lowest amount of waste.

Academic background

Rob Broekmeulen graduated as a biotechnology engineer in 1986 at Wageningen University. After his graduation, he worked as an Assistant Professor at Wageningen University’s  Department of Mathematics for four years. Subsequently, he worked as senior researcher at the Agrotechnological Research Institute until 1997. At this institute, he worked on new concepts for the supply chains for vegetables and fruits. He received his PhD for research on distribution centers for perishables. His background in microbiology, physiology and genetics gives him a good understanding of the quality issues of food. This knowledge helps in analyzing and designing better supply chains for food.

In addition to his work at TU/e, Rob also teaches Demand & Supply Chain Management (DSCM) at Erasmus University Rotterdam.

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Research Output

  • 599 Citations
  • 18 Article
  • 14 Report
  • 6 Chapter
  • 1 Phd Thesis 2 (Research NOT TU/e / Graduation TU/e)

Decision support for selecting the optimal product unpacking location in a retail supply chain

Broekmeulen, R. A. C. M., Sternbeck, M., van Donselaar, K. H. & Kuhn, H., 16 May 2017, In : European Journal of Operational Research. 259, 1, p. 84–99 16 p.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
  • 6 Citations (Scopus)
    112 Downloads (Pure)
  • 20 Citations (Scopus)
    17 Downloads (Pure)
  • 25 Citations (Scopus)
    15 Downloads (Pure)

    Ordering behavior in retail stores and implications for automated replenishment

    Donselaar, van, K. H., Gaur, V., Woensel, van, T., Broekmeulen, R. A. C. M. & Fransoo, J. C., 2010, In : Management Science. 56, 5, p. 766-784 19 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  • 67 Citations (Scopus)
    9 Downloads (Pure)
  • 86 Citations (Scopus)
    29 Downloads (Pure)


    Valorisation award 2020 IEIS

    Karel H. van Donselaar (Recipient) & Rob A.C.M. Broekmeulen (Recipient), 19 Dec 2019

    Prize: TU/eFellowScientific


    • 1 Workshop, seminar, course or exhibition

    3rd EURO Group Meeting on Retail Operations

    K.H. van Donselaar (Organiser), R.A.C.M. Broekmeulen (Organiser)
    23 May 201825 May 2018

    Activity: Participating in or organising an event typesWorkshop, seminar, course or exhibitionScientific


    Project and process management

    1/09/06 → …


    Retail operations

    1/09/06 → …


    Warehouse Operations Management

    1/09/19 → …


    Student theses

    A blockchain-based supply chain contract: an analysis to the development of a supply chain contract on a blockchain

    Author: Korsten, K., 27 Sep 2019

    Supervisor: Huang, B. (Supervisor 1) & Broekmeulen, R. (Supervisor 2)

    Student thesis: Master


    Activity cost analysis and cost-to-serve performance measurement

    Author: Kuijvenhoven, W., 31 Aug 2015

    Supervisor: Reindorp, M. (Supervisor 1) & Broekmeulen, R. (Supervisor 2)

    Student thesis: Master


    Analyse en herontwerp van het geautomatiseerde orderverwerkingssysteem bij de Etam Groep

    Author: Steenbakkers, A., 30 Jun 2008

    Supervisor: Broekmeulen, R. (Supervisor 1) & van Ooijen, H. (Supervisor 2)

    Student thesis: Master