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Personal profile

Research profile

Ramon Eliëns, MSc. graduated in Marketing Management in 2013 at Rotterdam School of Management at the Erasmus University in Rotterdam. Ramon is currently active as a PhD student at the ITEM group of the IE&IS department. He presented his first paper on escalation of commitment in NPD, written in collaboration with dr. Eling, dr. Gelper and Prof. dr. Langerak, at the 2017 IPDMC conference in Reykjavik, Iceland, where the paper won the renowned Christer Karlsson Best Paper Award. Ramon's research interests revolve around managerial decision making during New Product Development and Consumer-Innovation related decision making.

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

Product development Engineering & Materials Science
decision making Agriculture & Biology
honors and awards Agriculture & Biology
product development Agriculture & Biology
Iceland Agriculture & Biology
new products Agriculture & Biology
marketing Agriculture & Biology
students Agriculture & Biology

Research Output 2017 2019

  • 2 Citations
  • 1 Conference contribution
  • 1 Article
  • 1 Phd Thesis 1 (Research TU/e / Graduation TU/e)

Commitment and decision making in product innovation

Eliëns, R., 24 Jun 2019, (Accepted/In press) Eindhoven: Technische Universiteit Eindhoven.

Research output: ThesisPhd Thesis 1 (Research TU/e / Graduation TU/e)Academic

2 Citations (Scopus)

Rational versus intuitive gatekeeping: escalation of commitment in the front end of NPD

Eliëns, R., Eling, K., Gelper, S. & Langerak, F., 4 Oct 2018, In : Journal of Product Innovation Management. 35, 6, p. 890-907

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
Product development
New product development
Escalation of commitment

Point of no return: Escalation in new product development

Eliëns, R. P. C., Eling, K., Gelper, S. E. C. & Langerak, F., 2017, Proceedings of the 24th Innovation and Product Development Management Conference, june 11-13, 2017, Reyjavik, Iceland. 18 p.

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review


Christer Karlsson Best Paper Award

Ramon Eliëns (Recipient), Katrin Eling (Recipient), Sarah Gelper (Recipient) & Fred Langerak (Recipient), 13 Jun 2017

Recognition: OtherCareer, activity or publication related prizes (lifetime, best paper, poster etc.)Scientific