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Personal profile

Research profile

Néomie Raassens is an Assistant Professor of Marketing at the school of Industrial Engineering of Eindhoven University of Technology (TU/e). Her main areas of expertise include interorganizational relationships (in particular outsourcing, sourcing strategies, and conflict management), new product development, modular product strategies, emerging markets, and online marketing.

Néomie’s research examines how choices about business operations affect firm performance. More specifically, her research deals with various decisions on business operations (e.g., location of business, use of capacity and resources) and different performance outcomes (e.g., firm value, innovativeness, efficiency). She develops and applies her expertise on (inter)organizational behavior and (econometric) modeling to examine how firms can make their business processes more effective and efficient while remaining profitable and innovative.

Her research has appeared in Journal of Marketing Research, International Journal of Research in Marketing, Journal of Service Research, Marketing Letters, and the International Journal of Production Research. 

Academic background

Néomie has a PhD in Marketing (2011) from Tilburg University, the Netherlands, and a Research Master degree (with honors) and a BSc in Business Economics (with distinction) from the same university. Her dissertation entitled ‘The Performance Implications of Outsourcing’ was awarded the 2012 EMAC-McKinsey Doctoral Dissertation Award, an award for the best marketing dissertation written at a European university or business school. 

Néomie’s papers were finalist for the best paper award based on a doctoral dissertation at the European Marketing Academy Conference (2009) and the MOA (center for information based decision making & marketing research) Science Award (2013). Néomie has held a visiting position at KU Leuven, Belgium. She was co-supervisor of Marleen Hermans (2012-2017), who wrote a PhD dissertation on the performance implications of manufacturer-retailer power battles and Maren Vos (2014-2018), who wrote a PhD dissertation on customization in technology-intensive firms.

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  • 1 Similar Profiles
Industry Business & Economics
Outsourcing Business & Economics
Modularity Business & Economics
Two-sided markets Business & Economics
Food Business & Economics
Follower Business & Economics
Customization Business & Economics
Retailers Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2009 2019

3 Citations (Scopus)
65 Downloads (Pure)

Balancing modularity and solution space freedom: effects on organisational learning and sustainable innovation

Vos, M. A., Raassens, N., van der Borgh, M. & Nijssen, E. J., 5 Apr 2018, In : International Journal of Production Research. 56, 20, p. 6658-6677 20 p.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
File
Innovation
Surface analysis
Managers
Organizational learning
Modularity
6 Citations (Scopus)
128 Downloads (Pure)

NPS and online WOM: investigating the relationship between customers' promoter scores and eWOM behavior

Raassens, N. & Haans, H., 2017, In : Journal of Service Research. 20, 3, p. 322-334 13 p.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
File
customer
Industry
Managers
Electronic word-of-mouth
Customer relationship
20 Citations (Scopus)
3 Downloads (Pure)

The performance implications of outsourcing customer support to service providers in emerging versus established economies

Raassens, N., Wuyts, S. & Geyskens, I., 2014, In : International Journal of Research in Marketing. 31, 3, p. 280-292 13 p.

Research output: Contribution to journalArticleAcademicpeer-review

Service provider
Outsourcing
Emerging markets
Support services
Embeddedness
25 Citations (Scopus)
8 Downloads (Pure)

Search engine advertisements : the impact of advertising statements on click-through ratio and conversation rates

Haans, H., Raassens, N. & Hout, van, R., 2013, In : Marketing Letters. 24, 2, p. 151-163 13 p.

Research output: Contribution to journalArticleAcademicpeer-review

Search engine
Clickthrough
Conversion rate
Click-through rate
Academic research
42 Citations (Scopus)
4 Downloads (Pure)

The market valuation of outsourcing new product development

Raassens, N., Wuyts, S. & Geyskens, I., 2012, In : Journal of Marketing Research. 49, 5, p. 682-695 14 p.

Research output: Contribution to journalArticleAcademicpeer-review

New product development
Market valuation
Outsourcing
Uncertainty
Contingency

Prizes

Candidate for the AMA's publicity program

Néomie Raassens (Recipient), 2012

Prize: OtherCareer, activity or publication related prizes (lifetime, best paper, poster etc.)Scientific

EMAC McKinsey Marketing Dissertation Award 2012

Néomie Raassens (Recipient), 2012

Prize: OtherCareer, activity or publication related prizes (lifetime, best paper, poster etc.)Scientific

Finalist for Best Paper Award based on Doctoral Dissertation

Néomie Raassens (Recipient), 26 May 2009

Prize: OtherCareer, activity or publication related prizes (lifetime, best paper, poster etc.)Scientific

Finalist for MOA Science Award 2013

Néomie Raassens (Recipient), 2013

Prize: OtherCareer, activity or publication related prizes (lifetime, best paper, poster etc.)Scientific

Activities 2012 2019

  • 5 Invited talk
  • 3 Workshop, seminar, course or exhibition
  • 1 Contributed talk

Servitization

Néomie Raassens (Organiser), Ed J. Nijssen (Organiser), Alex A. Alblas (Organiser)
29 Oct 2019

Activity: Participating in or organising an event typesWorkshop, seminar, course or exhibitionProfessional

Servitization

Néomie Raassens (Organiser), Ed J. Nijssen (Organiser), Alex A. Alblas (Organiser)
28 Jun 2019

Activity: Participating in or organising an event typesWorkshop, seminar, course or exhibitionProfessional

How Customization Ensures Firm Survival

Néomie Raassens (Speaker)
Jun 2019

Activity: Talk or presentation typesInvited talkScientific

Do Conflict Delistings Always Harm Firm Value? An Investigation of the Role of Conflict and Firm Characteristics

Néomie Raassens (Speaker)
Mar 2018

Activity: Talk or presentation typesInvited talkScientific

Ronde tafel

Ed Nijssen (Organiser), N. Raassens (Organiser), W. van der Borgh (Organiser), M.A. Vos (Organiser)
Feb 2017

Activity: Participating in or organising an event typesWorkshop, seminar, course or exhibitionProfessional

Courses

Buying behavior & innovation

1/09/13 → …

Course

Student theses