Projects per year
Personal profile
Research profile
Néomie Raassens is an Associate Professor of Servitization and Innovation Outsourcing at the school of Industrial Engineering of Eindhoven University of Technology (TU/e). Her main areas of expertise include interorganizational relationships (in particular servitization, sourcing strategies, and conflict management), new product development, modular product strategies, circular economy, and online marketing.
Néomie’s research examines how choices about business operations affect firm performance. More specifically, her research deals with various decisions on business operations (e.g., location of business, use of capacity and resources) and different performance outcomes (e.g., firm value, innovativeness, efficiency). She develops and applies her expertise on (inter)organizational behavior and (econometric) modeling to examine how firms can make their business processes more effective and efficient while remaining profitable and innovative.
Her research has appeared in Journal of Marketing Research, International Journal of Research in Marketing, Journal of Service Research, Marketing Letters, Industrial Marketing Management, and the International Journal of Production Research.
Academic background
Néomie has a PhD in Marketing (2011) from Tilburg University, the Netherlands, and a Research Master degree (with honors) and a BSc in Business Economics (with distinction) from the same university. Her dissertation entitled ‘The Performance Implications of Outsourcing’ was awarded the 2012 EMAC-McKinsey Doctoral Dissertation Award, an award for the best marketing dissertation written at a European university or business school.
Néomie’s papers were finalist for the best paper award based on a doctoral dissertation at the European Marketing Academy Conference (2009) and the MOA (center for information based decision making & marketing research) Science Award (2013). Néomie has held a visiting position at KU Leuven, Belgium. She was co-supervisor of Marleen Hermans (2012-2017), who wrote a PhD dissertation on the performance implications of manufacturer-retailer power battles and Maren Vos (2014-2018), who wrote a PhD dissertation on customization in technology-intensive firms.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Projects
- 1 Active
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TKI-HTSM\21.0118\TKI2112P07 AdvAR4AIServ: Advanced Augmented Reality Solutions for AI-based Servitization
1/01/20 → 1/12/25
Project: Research direct
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Balancing modularity and solution space freedom: effects on organisational learning and sustainable innovation
Vos, M. A., Raassens, N., van der Borgh, M. & Nijssen, E. J., 18 Oct 2018, In: International Journal of Production Research. 56, 20, p. 6658-6677 20 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile19 Citations (Scopus)132 Downloads (Pure) -
NPS and online WOM: investigating the relationship between customers' promoter scores and eWOM behavior
Raassens, N. & Haans, H., Aug 2017, In: Journal of Service Research. 20, 3, p. 322-334 13 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile27 Citations (Scopus)213 Downloads (Pure) -
The performance implications of outsourcing customer support to service providers in emerging versus established economies
Raassens, N., Wuyts, S. & Geyskens, I., 2014, In: International Journal of Research in Marketing. 31, 3, p. 280-292 13 p.Research output: Contribution to journal › Article › Academic › peer-review
30 Citations (SciVal)4 Downloads (Pure) -
Search engine advertisements : the impact of advertising statements on click-through ratio and conversation rates
Haans, H., Raassens, N. & Hout, van, R., 2013, In: Marketing Letters. 24, 2, p. 151-163 13 p.Research output: Contribution to journal › Article › Academic › peer-review
43 Citations (Scopus)8 Downloads (Pure) -
The market valuation of outsourcing new product development
Raassens, N., Wuyts, S. & Geyskens, I., 2012, In: Journal of Marketing Research. 49, 5, p. 682-695 14 p.Research output: Contribution to journal › Article › Academic › peer-review
69 Citations (SciVal)4 Downloads (Pure)
Prizes
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Candidate for the AMA's publicity program
Raassens, Néomie (Recipient), 2012
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
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EMAC McKinsey Marketing Dissertation Award 2012
Raassens, Néomie (Recipient), 2012
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
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Finalist for Best Paper Award based on Doctoral Dissertation
Raassens, Néomie (Recipient), 26 May 2009
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
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Finalist for MOA Science Award 2013
Raassens, Néomie (Recipient), 2013
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
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Servitization
Néomie Raassens (Organiser), Ed J. Nijssen (Organiser) & Alex A. Alblas (Organiser)
29 Oct 2019Activity: Participating in or organising an event types › Workshop, seminar, course or exhibition › Professional
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Servitization
Néomie Raassens (Organiser), Ed J. Nijssen (Organiser) & Alex A. Alblas (Organiser)
28 Jun 2019Activity: Participating in or organising an event types › Workshop, seminar, course or exhibition › Professional
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How Customization Ensures Firm Survival
Néomie Raassens (Speaker)
Jun 2019Activity: Talk or presentation types › Invited talk › Scientific
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Do Conflict Delistings Always Harm Firm Value? An Investigation of the Role of Conflict and Firm Characteristics
Néomie Raassens (Speaker)
Mar 2018Activity: Talk or presentation types › Invited talk › Scientific
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Ronde tafel
Ed Nijssen (Organiser), N. Raassens (Organiser), W. van der Borgh (Organiser) & M.A. Vos (Organiser)
Feb 2017Activity: Participating in or organising an event types › Workshop, seminar, course or exhibition › Professional
Courses
Press/Media
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Servitization: Participants have better insights into servitization readiness [Servitization: Platformdeelnemers hebben beter beeld van hoe servitization ready ze zijn]
Néomie Raassens, Ed J. Nijssen & Alex A. Alblas
12/12/19
1 Media contribution
Press/Media: Public Engagement Activities
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Overcome barriers to servitization [Barrières voor servitization overwinnen]
Néomie Raassens, Ed J. Nijssen & Alex A. Alblas
9/09/19
1 Media contribution
Press/Media: Public Engagement Activities