Projects per year
Personal profile
Research profile
Néomie Raassens is an Associate Professor of Servitization and Innovation Outsourcing at the school of Industrial Engineering of Eindhoven University of Technology (TU/e). Her main areas of expertise include interorganizational relationships (in particular servitization, sourcing strategies, and conflict management), new product development, modular product strategies, circular economy, and online marketing.
Néomie’s research examines how choices about business operations affect firm performance. More specifically, her research deals with various decisions on business operations (e.g., location of business, use of capacity and resources) and different performance outcomes (e.g., firm value, innovativeness, efficiency). She develops and applies her expertise on (inter)organizational behavior and (econometric) modeling to examine how firms can make their business processes more effective and efficient while remaining profitable and innovative.
Her research has appeared in Journal of Marketing Research, International Journal of Research in Marketing, Journal of Service Research, Marketing Letters, Industrial Marketing Management, and the International Journal of Production Research.
Academic background
Néomie has a PhD in Marketing (2011) from Tilburg University, the Netherlands, and a Research Master degree (with honors) and a BSc in Business Economics (with distinction) from the same university. Her dissertation entitled ‘The Performance Implications of Outsourcing’ was awarded the 2012 EMAC-McKinsey Doctoral Dissertation Award, an award for the best marketing dissertation written at a European university or business school.
Néomie’s papers were finalist for the best paper award based on a doctoral dissertation at the European Marketing Academy Conference (2009) and the MOA (center for information based decision making & marketing research) Science Award (2013). Néomie has held a visiting position at KU Leuven, Belgium. She was co-supervisor of Marleen Hermans (2012-2017), who wrote a PhD dissertation on the performance implications of manufacturer-retailer power battles and Maren Vos (2014-2018), who wrote a PhD dissertation on customization in technology-intensive firms.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
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CollChain: Collaboration in High-Tech Supply Chain
Raassens, N. (Project Manager)
1/01/23 → 30/06/29
Project: Third tier
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Transitioning to a Circular Business Ecosystem (LINCIT)
Raassens, N. (Project Manager), Hajiakbari, S. (Project member), Defoor, H. (Project member), Alblas, A. A. (Project member), Baltus, A. (Project communication officer), van Broeckhoven, B. (Project communication officer) & Roost, P. C. P. (Project member)
1/01/23 → 31/12/25
Project: Third tier
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Transitioning to a Circular Business Ecosystem (LINCIT) OPAC
Raassens, N. (Project Manager), Imdahl, C. (Project member), Hu, Z. (Project member) & Atan, Z. (Project member)
1/01/23 → 31/12/25
Project: Third tier
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TKI-HTSM\21.0118\TKI2112P07 AdvAR4AIServ: Advanced Augmented Reality Solutions for AI-based Servitization
Raassens, N. (Project Manager), van Houtum, G.-J. J. A. N. (Project member), Baltus, A. (Project communication officer), van Broeckhoven, B. (Project communication officer) & van der Plas, J. (Project member)
1/01/20 → 1/12/25
Project: Third tier
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Net.act. GP-OML - 2022-2024
Kramer, G. (Project Manager), Raassens, N. (Project member), van Jaarsveld, W. L. (Project member), Akçay, A. E. (Project member), van Houtem, M. (Project member), de Kok, A. G. (Project member), Sens, F. (Project member), Adan, I. J. B. F. (Project member) & Atan, Z. (Project member)
2/09/22 → 30/06/24
Project: Third tier
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Balancing modularity and solution space freedom: effects on organisational learning and sustainable innovation
Vos, M. A., Raassens, N., van der Borgh, M. & Nijssen, E. J., 18 Oct 2018, In: International Journal of Production Research. 56, 20, p. 6658-6677 20 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile33 Citations (Scopus)197 Downloads (Pure) -
NPS and online WOM: investigating the relationship between customers' promoter scores and eWOM behavior
Raassens, N. & Haans, H., Aug 2017, In: Journal of Service Research. 20, 3, p. 322-334 13 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile42 Citations (Scopus)298 Downloads (Pure) -
The performance implications of outsourcing customer support to service providers in emerging versus established economies
Raassens, N., Wuyts, S. & Geyskens, I., 2014, In: International Journal of Research in Marketing. 31, 3, p. 280-292 13 p.Research output: Contribution to journal › Article › Academic › peer-review
32 Citations (Scopus)5 Downloads (Pure) -
Search engine advertisements : the impact of advertising statements on click-through ratio and conversation rates
Haans, H., Raassens, N. & Hout, van, R., 2013, In: Marketing Letters. 24, 2, p. 151-163 13 p.Research output: Contribution to journal › Article › Academic › peer-review
54 Citations (Scopus)8 Downloads (Pure) -
The market valuation of outsourcing new product development
Raassens, N., Wuyts, S. & Geyskens, I., 2012, In: Journal of Marketing Research. 49, 5, p. 682-695 14 p.Research output: Contribution to journal › Article › Academic › peer-review
77 Citations (Scopus)4 Downloads (Pure)
Datasets
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Pushing Forward the Transition to a Circular Economy by Adopting an Actor Engagement Lens
Verleye, K. (Creator), De Keyser, A. (Creator), Raassens, N. (Creator), Alblas, A. A. (Creator), Lit, F. C. (Creator) & Huijben, J. C. C. M. (Creator), SAGE Journals, 21 May 2023
DOI: 10.25384/sage.c.6656819, https://sage.figshare.com/collections/Pushing_Forward_the_Transition_to_a_Circular_Economy_by_Adopting_an_Actor_Engagement_Lens/6656819 and one more link, https://sage.figshare.com/collections/Pushing_Forward_the_Transition_to_a_Circular_Economy_by_Adopting_an_Actor_Engagement_Lens/6656819/1 (show fewer)
Dataset
Prizes
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Candidate for the AMA's publicity program
Raassens, N. (Recipient), 2012
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
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EMAC McKinsey Marketing Dissertation Award 2012
Raassens, N. (Recipient), 2012
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
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Finalist for Best Paper Award based on Doctoral Dissertation
Raassens, N. (Recipient), 26 May 2009
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
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Finalist for MOA Science Award 2013
Raassens, N. (Recipient), 2013
Prize: Other › Career, activity or publication related prizes (lifetime, best paper, poster etc.) › Scientific
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Servitization
Raassens, N. (Organiser), Nijssen, E. J. (Organiser) & Alblas, A. A. (Organiser)
29 Oct 2019Activity: Participating in or organising an event types › Workshop, seminar, course or exhibition › Professional
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Servitization
Raassens, N. (Organiser), Nijssen, E. J. (Organiser) & Alblas, A. A. (Organiser)
28 Jun 2019Activity: Participating in or organising an event types › Workshop, seminar, course or exhibition › Professional
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How Customization Ensures Firm Survival
Raassens, N. (Speaker)
Jun 2019Activity: Talk or presentation types › Invited talk › Scientific
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Do Conflict Delistings Always Harm Firm Value? An Investigation of the Role of Conflict and Firm Characteristics
Raassens, N. (Speaker)
Mar 2018Activity: Talk or presentation types › Invited talk › Scientific
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Ronde tafel
Nijssen, E. (Organiser), Raassens, N. (Organiser), van der Borgh, W. (Organiser) & Vos, M. A. (Organiser)
Feb 2017Activity: Participating in or organising an event types › Workshop, seminar, course or exhibition › Professional
Courses
Press/Media
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Servitization: Participants have better insights into servitization readiness [Servitization: Platformdeelnemers hebben beter beeld van hoe servitization ready ze zijn]
Raassens, N., Nijssen, E. J. & Alblas, A. A.
12/12/19
1 Media contribution
Press/Media: Public Engagement Activities
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Overcome barriers to servitization [Barrières voor servitization overwinnen]
Raassens, N., Nijssen, E. J. & Alblas, A. A.
9/09/19
1 Media contribution
Press/Media: Public Engagement Activities