• 178 Citations
20092019

Research output per year

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Personal profile

Research profile

Néomie Raassens is an Assistant Professor of Marketing at the school of Industrial Engineering of Eindhoven University of Technology (TU/e). Her main areas of expertise include interorganizational relationships (in particular outsourcing, sourcing strategies, and conflict management), new product development, modular product strategies, emerging markets, and online marketing.

Néomie’s research examines how choices about business operations affect firm performance. More specifically, her research deals with various decisions on business operations (e.g., location of business, use of capacity and resources) and different performance outcomes (e.g., firm value, innovativeness, efficiency). She develops and applies her expertise on (inter)organizational behavior and (econometric) modeling to examine how firms can make their business processes more effective and efficient while remaining profitable and innovative.

Her research has appeared in Journal of Marketing Research, International Journal of Research in Marketing, Journal of Service Research, Marketing Letters, and the International Journal of Production Research. 

Academic background

Néomie has a PhD in Marketing (2011) from Tilburg University, the Netherlands, and a Research Master degree (with honors) and a BSc in Business Economics (with distinction) from the same university. Her dissertation entitled ‘The Performance Implications of Outsourcing’ was awarded the 2012 EMAC-McKinsey Doctoral Dissertation Award, an award for the best marketing dissertation written at a European university or business school. 

Néomie’s papers were finalist for the best paper award based on a doctoral dissertation at the European Marketing Academy Conference (2009) and the MOA (center for information based decision making & marketing research) Science Award (2013). Néomie has held a visiting position at KU Leuven, Belgium. She was co-supervisor of Marleen Hermans (2012-2017), who wrote a PhD dissertation on the performance implications of manufacturer-retailer power battles and Maren Vos (2014-2018), who wrote a PhD dissertation on customization in technology-intensive firms.

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Research Output

Balancing modularity and solution space freedom: effects on organisational learning and sustainable innovation

Vos, M. A., Raassens, N., van der Borgh, M. & Nijssen, E. J., 18 Oct 2018, In : International Journal of Production Research. 56, 20, p. 6658-6677 20 p.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
File
  • 4 Citations (Scopus)
    76 Downloads (Pure)

    NPS and online WOM: investigating the relationship between customers' promoter scores and eWOM behavior

    Raassens, N. & Haans, H., Aug 2017, In : Journal of Service Research. 20, 3, p. 322-334 13 p.

    Research output: Contribution to journalArticleAcademicpeer-review

    Open Access
    File
  • 9 Citations (Scopus)
    133 Downloads (Pure)

    The performance implications of outsourcing customer support to service providers in emerging versus established economies

    Raassens, N., Wuyts, S. & Geyskens, I., 2014, In : International Journal of Research in Marketing. 31, 3, p. 280-292 13 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  • 21 Citations (Scopus)
    3 Downloads (Pure)

    Search engine advertisements : the impact of advertising statements on click-through ratio and conversation rates

    Haans, H., Raassens, N. & Hout, van, R., 2013, In : Marketing Letters. 24, 2, p. 151-163 13 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  • 26 Citations (Scopus)
    8 Downloads (Pure)

    The market valuation of outsourcing new product development

    Raassens, N., Wuyts, S. & Geyskens, I., 2012, In : Journal of Marketing Research. 49, 5, p. 682-695 14 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  • 43 Citations (Scopus)
    4 Downloads (Pure)

    Prizes

    Candidate for the AMA's publicity program

    Néomie Raassens (Recipient), 2012

    Prize: OtherCareer, activity or publication related prizes (lifetime, best paper, poster etc.)Scientific

    EMAC McKinsey Marketing Dissertation Award 2012

    Néomie Raassens (Recipient), 2012

    Prize: OtherCareer, activity or publication related prizes (lifetime, best paper, poster etc.)Scientific

    Finalist for Best Paper Award based on Doctoral Dissertation

    Néomie Raassens (Recipient), 26 May 2009

    Prize: OtherCareer, activity or publication related prizes (lifetime, best paper, poster etc.)Scientific

    Finalist for MOA Science Award 2013

    Néomie Raassens (Recipient), 2013

    Prize: OtherCareer, activity or publication related prizes (lifetime, best paper, poster etc.)Scientific

    Activities

    • 5 Invited talk
    • 3 Workshop, seminar, course or exhibition
    • 1 Contributed talk

    Servitization

    Néomie Raassens (Organiser), Ed J. Nijssen (Organiser), Alex A. Alblas (Organiser)
    29 Oct 2019

    Activity: Participating in or organising an event typesWorkshop, seminar, course or exhibitionProfessional

    Servitization

    Néomie Raassens (Organiser), Ed J. Nijssen (Organiser), Alex A. Alblas (Organiser)
    28 Jun 2019

    Activity: Participating in or organising an event typesWorkshop, seminar, course or exhibitionProfessional

    How Customization Ensures Firm Survival

    Néomie Raassens (Speaker)
    Jun 2019

    Activity: Talk or presentation typesInvited talkScientific

    Do Conflict Delistings Always Harm Firm Value? An Investigation of the Role of Conflict and Firm Characteristics

    Néomie Raassens (Speaker)
    Mar 2018

    Activity: Talk or presentation typesInvited talkScientific

    Ronde tafel

    Ed Nijssen (Organiser), N. Raassens (Organiser), W. van der Borgh (Organiser), M.A. Vos (Organiser)
    Feb 2017

    Activity: Participating in or organising an event typesWorkshop, seminar, course or exhibitionProfessional

    Courses

    Buying behavior & innovation

    1/09/13 → …

    Course

    Student theses