No photo of Maurits C. Kaptein

View Scopus Profile

Maurits C. Kaptein, PDEng

prof.dr.

 https://orcid.org/0000-0002-6316-7524
  • 1107
    Citations - based on content available in repository [source: Scopus]
20052023

Content available in repository

Filter
Chapter

Search results

  • 2015

    Dynamically Adapting Sales Influence Tactics in E-Commerce

    Kaptein, M. & Parvinen, P., 2015, Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference. Robinson, L. (ed.). Springer Nature, p. 445-454 10 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

    4 Citations (Scopus)

  • Sequential Learning Of Profit Maximizing Sales Prices

    Kaptein, M. & Parvinen, P., 2015, Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference. Robinson, L. (ed.). Springer Nature, p. 398-401 4 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

  • The Price of Customer Engagement: How Substitution in Online Services Leads to Decreasing Revenues

    Lindholm, J., Kaptein, M. & Parvinen, P., 2015, Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference. Robinson, L. (ed.). Springer Nature, p. 538-547 10 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review