Research Output per year
Maren Vos is currently working on her promotional research in Marketing. She works as an AiO at the ITEM department, where she supervises bachelor students and teaches research methods (qualitative and process mining) and multivariate statistics. She has a Bachelor's and cum laude Master's degree in communications sciences (Amsterdam, 2012 & 2013). Her research focuses on customization strategies in TI firms. She considers modularity and the solution space as key components of a firm's customization strategy and studies their effects on organizational performance. She also works as a researcher for the EU project DIVERSIFY, where she conducts market research in 5 countries.
Balancing modularity and solution space freedom: effects on organisational learning and sustainable innovationVos, M. A., Raassens, N., van der Borgh, M. & Nijssen, E. J., 5 Apr 2018, In : International Journal of Production Research. 56, 20, p. 6658-6677 20 p.
Research output: Contribution to journal › Article › Academic › peer-review
Research output: Thesis › Phd Thesis 1 (Research TU/e / Graduation TU/e)
Balancing value and efficiency in technology intensive industries: leveraging customer facing functions when customizing solutions with modularityVos, M. A., 2017.
Research output: Contribution to conference › Other
Research output: Contribution to conference › Paper
Deliverable 27.5 : Results of international survey on industrial buyers’ attitudes and perceptions regarding cultured fishvan der Borgh, M., Vos, M. A. & Nijssen, E. J., 2015, s.l.: EU. 11 p.
Research output: Book/Report › Report › Academic